Systems and methods for selecting and restricting playing of media assets stored on a digital video recorder

ABSTRACT

Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.

TECHNICAL FIELD

The present disclosure relates playing of media assets, and inparticular to systems and methods for playing media assets stored on adigital video recorder.

BRIEF SUMMARY

Multichannel media distribution (MMD) platforms, such as those ofsatellite television and cable serve providers, provide desiredmultimedia programming to hundreds of thousands, or even millions, ofset-top boxes (“STBs” or “STB devices”) located respectively atlocations of various media content users. Many STBs are also digitalvideo recorders (DVRs) which have the ability to record content,including television programs and other content broadcast to such STBs.With addressable advertising insertion, the program content streamrecorded by the DVRs may include cues for the DVR to dynamically insertadvertisements during playback of such recorded content. However, theembodiments described herein also provide the functionality todynamically select and seamlessly play advertisements immediately beforeplaying of the recorded program upon selection of the recorded programfor playing. In some embodiments, this is performed by using media assetmetadata which may be delivered to and stored on the DVR prior torecording the program. This provides a technical solution to enableopportunities for additional advertisement impressions. The playing ofthe advertisement may also or instead occur upon the recorded programfinishing playing. Thus, the technical solutions described hereinprovide the additional opportunity for the content creator and/or thesatellite television or cable service provider to sell advertising spotsin addition to those already sold for breaks within the recordedprogram.

In one example, the media asset metadata may include a serviceidentifier (Service ID) that identifies a service of the DVR that playsrecorded programs or a particular category of recorded programs. ThisService ID may be used by the DVR to identify a particular advertisement(or type of advertisement) to play. The metadata may also includemultiple Service IDs, each of which identifies a different service ofthe DVR, such as individual Service IDs for providing particular menusor guides, help menus, DVR events, customer service calls or chatsessions, detection of events or customer status, detection of customerinformation, playing of particular categories or types of programs ordata, etc. This enables the DVR to select and play particular messagesor advertisements targeted based on the Service ID of, or associatedwith, the service invoked or initiated by the DVR. In an exampleembodiment, the plurality of Service IDs recognized by the DVR alsoincludes one or more other Service IDs that each identifies a differenttelevision broadcast channel received by the DVR as an addressableservice. Thus, in some embodiments, such metadata may have a structurethat is readily recognized by the DVR and associated systems of thesatellite or cable television service provider, which may also use suchService IDs of television channels for dynamic ad insertion into thosetelevision channels.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

FIG. 1 is an overview block diagram illustrating an example networkedenvironment in which systems and methods for playing media assets storedon a digital video recorder (DVR) may be implemented, according tovarious embodiments described herein.

FIG. 2 is a block diagram illustrating elements of an example DVRcomputing system utilized in accordance with techniques describedherein, according to various embodiments described herein.

FIG. 3 is a diagram of an example structure and type of content thatmedia asset metadata may have utilized in accordance with techniquesdescribed herein, according to various embodiments described herein.

FIG. 4 is a block diagram illustrating data sources and informationalflow depicting how media asset metadata may be used to select a mediaasset for playing before playing of a recorded program upon selection ofthe recorded program in accordance with techniques described herein,according to various embodiments described herein.

FIG. 5 is a diagram of an example structure of a media file stored on aDVR for a recorded program and how a selected media asset is played atthe beginning of the recorded program in accordance with techniquesdescribed herein, according to various embodiments described herein.

FIG. 6 is an elevational view of an example display of a receivingdevice displaying an example customer servicemessage/advertisement/video stored on the receiving device being playedby the receiving device upon a detected event or condition, according tovarious embodiments described herein.

FIG. 7 is an elevational view of an example display of a receivingdevice displaying an example message stored on the receiving devicebeing played by the receiving device upon a detected signal loss eventor condition, according to various embodiments described herein.

FIG. 8A is a flowchart illustrating a method for automatically playing amedia asset in response to receiving an indication of a selection of arecorded program for playing, according to various embodiments describedherein.

FIG. 8B is a flowchart illustrating a method for determining whether toautomatically play a media asset stored on a DVR before playing arecorded program, according to various embodiments described herein.

FIG. 9 is a flowchart illustrating a method for automatically playing amedia asset in response to finishing playing of a recorded program,according to various embodiments described herein.

FIG. 10 is a flowchart illustrating a method for automatically playing amedia asset based on metadata stored on a DVR in response to receivingan indication of a selection of a recorded program for playing,according to various embodiments described herein.

FIG. 11 is a flowchart illustrating a method for sending metadata to aDVR to cause the DVR to select and play a media asset upon selection ofa recorded program for playing, according to various embodimentsdescribed herein.

FIG. 12 is a flowchart illustrating a method for selecting the mediaasset on the DVR for playing based on a category of the selectedrecorded program using metadata, according to various embodimentsdescribed herein.

FIG. 13 is a flowchart illustrating a method for selecting the mediaasset on the DVR for playing using metadata useful in the method of FIG.12 , according to various embodiments described herein.

FIG. 14 is a flowchart illustrating a method for restricting playing ofa media asset based on criterion regarding a user, according to variousembodiments described herein.

FIG. 15 is a flowchart illustrating a method for automatically playing amedia asset as or in conjunction with a customer service message to theuser, according to various embodiments described herein.

FIG. 16 is a flowchart illustrating a method for automatically playing amedia asset from the beginning of a recorded program, according tovarious embodiments described herein.

FIG. 17 is a flowchart illustrating a method for determining thebeginning of the recorded program based on an event transition useful inthe method of FIG. 16 , according to various embodiments describedherein.

FIG. 18 is a flowchart illustrating a method for determining whether toautomatically overlay an image on a menu or guide, according to variousembodiments described herein.

FIG. 19 is a flowchart illustrating a method, useful in the method ofFIG. 18 , for tracking an advertisement impression in response toautomatically overlaying the image, according to various embodimentsdescribed herein.

FIG. 20 is a flowchart illustrating a method for automatically playing amedia asset while a customer service representative is currently onlinewith a user, according to various embodiments described herein.

FIG. 21 is a flowchart illustrating a method for automatically playing amedia asset while a customer service representative is currently onlinewith a user, according to various embodiments described herein.

DETAILED DESCRIPTION

In the following description, certain specific details are set forth inorder to provide a thorough understanding of various disclosedembodiments. However, embodiments may be practiced without one or moreof these specific details, or with other methods, components, materials,etc. Well-known structures and methods associated with media contentdelivery have not been shown or described in detail to avoidunnecessarily obscuring descriptions of the preferred embodiments.

Unless the context requires otherwise, throughout the specification andclaims which follow, the word “comprise” and variations thereof, suchas, “comprises” and “comprising” are to be construed in an open,inclusive sense, for example, “including, but not limited to.”

Reference throughout this specification to “one embodiment” or “anembodiment” means that a particular feature, structure or characteristicdescribed in connection with the embodiment is included in at least oneembodiment. Thus, the appearances of the phrases “in one embodiment” or“in an embodiment” in various places throughout this specification arenot necessarily all referring to the same embodiment. Furthermore, theparticular features, structures, or characteristics may be combined inany suitable manner in one or more embodiments.

As used in this specification and the appended claims, the singularforms “a,” “an,” and “the” include plural referents unless the contentclearly dictates otherwise. The term “or” is generally employed in itssense including “and/or” unless the content clearly dictates otherwise.

The headings and Abstract of the Disclosure provided herein are forconvenience only and do not interpret the scope or meaning of theembodiments.

FIG. 1 is an overview block diagram illustrating an example networkedenvironment 100 in which systems and methods for playing media assetsstored on a digital video recorder (DVR) may be implemented, accordingto various embodiments described herein.

Multichannel media distribution platforms, such as satellite televisionservice providers and cable television service providers, interact withlarge numbers of hardware devices associated with their respectiveconsumer subscribers. As one example, a multichannel media distribution(MMD) platform, such as MMD system 110, may provide desired multimediaprogramming to hundreds of thousands, or even millions, of set-top boxes(“STBs” or “STB devices”), including, for example, DVR 151, andrespectively located locations of the various media content users 150,in order to facilitate those STBs receiving, storing, scheduling, anddisplaying that multimedia programming. A main television receiver, suchas an STB provided by a cable or satellite television service provider(e.g., DVR 151), is connected to a cable or satellite television serviceprovider system (e.g., MMD system 110) and serves as the interfacebetween the backend cable or satellite television service providersystem and the home entertainment system on the customer premises of themedia content user 150. Such multimedia programming may includeentertainment or other programs requested or otherwise selected by aconsumer subscriber, as well as a variety of media assets, such as, forexample, advertisements or other promotional media. Such media assetsfor linear television (TV) broadcasts, addressable TV and/or addressableover-the-top (OTT) and Internet-connected TV may be delivered to the STBseparately from other programming, such as televisions shows and movies,and stored on the STB for later insertion.

With linear TV advertisement (ad) buys (against scheduled satellite andcable broadcast TV programming), one ad is delivered to many consumers,either nationally or locally, through broadcast affiliates or satellite.Ads may be bought in advance on a contextual basis against broaddemographic targets set based on television ratings, such as women ages25-34, for example. With addressable linear TV technology, specificmedia content users 150, including specific households, may be targetedusing data provided by addressable broadcaster STBs, such as DVR 151,and other data providers, such as media programming broker service(MPBS) 190 and/or media asset data service provider (MADSP) 180. Viadynamic addressable ad insertion, the technology deployed on the STBs,such as DVR 151, enables different STBs (and thus different homes) tosee different ads, even when watching the same program. An STB, such asDVR 151, that connects to the Internet (natively or via an over-the-top(OTT) streaming device like Apple TV®, Google Chromecast®, Roku®, AmazonFirestick® or a game console), has the functionality for real-time adbuy decisioning on what media assets to serve and display to theconsumer via the DVR 151.

For example, in various scenarios, such media assets or other mediaprogramming provided via these large numbers of STBs may be presentedaccording to orders received in conjunction with one or more mediaprogramming broker services, such as MPBS 190, and/or provided inconjunction with one or more media asset data service providers, such asMADSP 180. The provision of media assets may include coordinateddelivery of digital files from the MMD system 110, the MPBS 190 and/orthe MADSP 180 that include multiple days' worth of scheduledpresentations of media assets delivered ahead of time (“spooled”) toeach of hundreds of thousands, or even millions, of STB devices, such asDVR 151, for example. Various entities have an interest in playingand/or tracking playing of such media assets, not only during regularlyscheduled broadcast programs and on-demand or streaming OTT programming,but also upon playback on the DVR 151 of recorded programs 166 and otherconditions or events associated with the user and/or STB, such as DVR151. For example, such entities may include those operating the MMDsystem 110 associated with the STB devices, those operating the MPBS190, advertisers who may pay for individual instances (“impressions”) ofthe scheduled media presentations, and those operating the MADSP 180.Such entities also have an interest in determining the individual and/oraggregated status of the playing of such media assets such thatimpressions may be tracked accordingly.

The MPBS 190 may provide media asset metadata 192, which may includemedia timestamp or timeslot data, service identifiers and/or otherscheduling information regarding the future display of multiple mediaassets, to an MMD platform (e.g., a satellite television serviceprovider or cable television service provider) such as MMD system 110associated with a large plurality of media content users 150(interchangeably termed “subscribers” herein). Each of those mediacontent users may have one or more STB devices, such as DVR 151, locatedat a customer premises location. For example, such media asset metadata192 may include a service identifier (Service ID) identifying aparticular cable or satellite television channel on which a media assetis to be presented and data indicating at what time, at which break, atwhich spot or avail, and/or or during which television program the mediaasset is to be presented. Such data may also include indications orconditions for selecting a particular media asset or type of media assetfrom a plurality of media assets stored on the STB, such as DVR 151. Themedia asset will then be selected and presented by the STB, such as DVR151, by inserting the media asset into the linear, on-demand or OTTprogram content stream at the corresponding time before it is presentedon display 156, according to such previously received information and/oraccording to and a cue received within the television broadcast orstreaming signal. Such information indicative of when the media asset isto be presented and/or used to dynamically select the media asset forpresentation is generally referred to herein as media asset metadata.

In one embodiment, the media asset playing manager 162 of the DVRoperation manager 160 may cause automatic playing of selected mediaassets stored on the DVR 151 to occur upon selection for playing of arecorded program on the DVR 151 from the beginning of the program, suchthat the media asset is played immediately before playback of therecorded program starts. In some embodiments, automatic playing of mediaassets stored on the DVR 151 may also or instead occur upon the recordedprogram finishing playing. Such automatic playing of selected mediaassets stored on the DVR 151 to occur upon selection for playing of arecorded program on the DVR 151 or upon the recorded program finishingplaying may be based on media asset metadata 132 previously receivedfrom the MMD system 110 and stored on the DVR 151 as media assetmetadata 164. This provides the additional opportunity for the MMDsystem 110, a content creator and/or the MPBS 190 to sell advertisingspots in addition to those already sold for breaks within the recordedprogram. To increase efficiency and reduce complexity, such media assetmetadata 164 may have a structure that is readily recognized by the DVR151 and associated systems associated the cable or satellite televisionservice provider, such as MPBS 190, and MADSP 180, MMD system 110, whichmay also use such Service IDs of television channels for dynamic adinsertion into those television channels. For example, the Society ofCable Telecommunications Engineers (SCTE) develops technology standardsrelated to cable telecommunications engineering. The SCTE 35 standarddefines the splicing of an MPEG-4 transport stream for the purpose ofdigital program insertion. The SCTE 35 standard also defines messagesand structure that allow the program distributor to splice, or insert,advertisements and other digital program content into the audio/videocontent. The media asset metadata may also or instead follow a mediaasset metadata structure compatible with that already used by the MPBS190 and/or the MADSP 180 for dynamic ad insertion.

The content of media asset metadata 164 used in various embodimentsdescribed herein may follow, include or use some of all of the mediaasset metadata structure that is already used by the MMD system 110, theMADSP 180, the MPBS 190 and/or the DVR 151 for dynamic ad insertion maythen be modified by the MMD system 110, the MADSP 180, the MPBS 190and/or the DVR 151 and stored on the DVR 151 such that a particularstored media asset is selected and played from the DVR 151 uponselection for playing of a recorded program instead of when a particularspot is reached or break and cue are read in the linear, on-demand orOTT program content stream. For example, in some embodiments, such mediaasset metadata 164 causing the DVR 151 to select and play one or moremedia assets from the DVR 151 upon selection for playing of a recordedprogram may be previously received from the MMD system 110, MPBS 190and/or MADSP 180 via the Internet over network(s) 101.

Based on the provided media asset metadata 132 generated and/oraccessible by the MMD system 110, the MMD system 110 provides (“spools”)one or more media asset files from media asset content 136 containingthe multiple media assets to some or all of those STB devices, such asDVR 151, in advance of the future display, such as via satellitetelevision connection 168, and/or one or more wired or wireless networkconnections via network(s) 101. Such media asset content may be storedby the DVR 151 in media asset content storage 152. For example, the MMDsystem 110 may at various times spool up to four days' media assets(including but not necessarily limited to advertisement media assets) toa subset of STB devices (such as STB devices associated with some or allcustomers located in a particular geographical region) in advance of thedisplay of those media assets. In this manner, a particular STB device,such as DVR 151, may store all such media assets estimated to bepresented within the next four days. In various embodiments, downloadingof media asset metadata and/or spooling of the media assets may occur atregular intervals (such as daily or semi-daily), in response to one ormore events (such as responsive to receiving scheduling information orother metadata regarding one or more new media assets, to receiving anindication that the STB device is in a low-activity state, or otherevent) or other time.

Following the scheduled time for the presentation or an actualpresentation of one or more media assets, each of the plurality of STBdevices, such as DVR 151, may provide a status report regarding each ofone or more scheduled presentations or actual presentation of each mediaasset, including the playing of media assets upon selection of arecorded program and/or upon the recorded program finishing playing. Invarious embodiments and scenarios, such status reports may be providedat regular intervals (such as daily or semi-daily), in response to oneor more events (such as responsive to an indication that the STB deviceis in a low-activity state, or other event) or other time. For example,DVR 151 may provide a report, via impression report generation manager244 of FIG. 2 , associated with multiple past scheduled or actualpresentations of a media asset to track impressions for substantiveanalysis and accountability, to derive qualitative information, and forcalculation of various performance metrics.

Status reports provided from one or more STB devices may be sent invarious scenarios directly to the MMD system 110, and/or to one or moremedia asset data service providers, such as MADSP 180. In an exemplaryembodiment, such status reports are provided to MADSP 180, whichaggregates, compresses, encrypts, and transmits one or more resultingmedia delivery notification (MDN) data files to the MMD system 110. Inone or more embodiments, the MADSP 180 transmits (such as overnetwork(s) 101 via one or more computer networks or other transmissionmedium) one or more MDN data files to the MMD system 110 for analysis.

By performing these or other operations in accordance with techniquesdescribed herein, the systems and methods for playing media assetsstored on a DVR described herein enables relevant media assets such asadvertisements or other messages to be automatically played when theypreviously could not have been so seamlessly and easily played, such asupon selection of a recorded program for playing from the DVR,immediately when a recorded program finishes playing, and/or other eventor condition (selectable by a multichannel media distribution system)associated with the particular STB or user.

Also, the systems and methods for playing media assets stored on a DVRdescribed herein, with the efficient techniques described herein formedia asset metadata and other techniques described herein, improves thefunctioning of computer or other hardware, such as by reducing theprocessing, storage, and/or data transmission resources needed toperform various tasks, thereby enabling the tasks to be performed byless capable, capacious, and/or expensive hardware devices, and/or beperformed with less latency, and/or preserving more of the conservedresources for use in performing other tasks or additional instances ofthe same task. The systems and methods for playing media assets storedon a DVR described herein also prevent the expenditure of human andcomputing resources that would otherwise be utilized to overcome thelimitations of tracking media asset presentations using other techniquesthat are not compatible and do not integrate well with existing mediaprogramming broker services and media asset data provider systems.

The example networked environment 100 includes a MMD system 110, a MADSP180, a media programming broker service 190, and a plurality of mediacontent users 150 that are each associated with at least one DVR 151.For purposes of clarity, the example networked environment 100 includesa single MADSP 180 and a single MPBS 190; it will be appreciated that invarious scenarios and embodiments, multiple such entities may becommunicatively connected with, and provide one or more services to, theexemplary MMD system 110.

In operation, the MMD system 110 may provide media programming (such asadvertisements or other messages) to the plurality of media contentusers 150 via one or more media asset data files in accordance with dataindicative of which media assets are to be presented to which mediacontent users including, but not limited to: media asset metadatagenerated by the MMD system, MPBS 190 and/or MADSP 180, presentationschedules or other information provided by the MPBS 190, data indicativeorders of ad buys, etc. In the depicted networked environment 100, theMMD system provides the media content users 150 with a multitude ofvideo and/or data programming (herein, collectively “programming”) viathe associated DVR 151 and/or other STB device. The programming mayinclude any type of media content, including, but not limited to:television shows, news, movies, sporting events, advertisements, etc. Invarious embodiments, any of this programming may be provided as a typeof programming referred to as streaming media content, which isgenerally digital multimedia data that is substantially constantlyreceived by and presented to an end-user or presented on a device whilebeing delivered by a provider from a stored file source. Its verb form,“to stream,” refers to the process of delivering media in this manner.The term refers to how the media is delivered rather than the mediaitself.

During operation, the media programming broker service 190 maintainsmedia asset metadata 192 (which may include media timeslot data) andmedia content data 194, and based on that maintained data providesscheduling information for future interstitial media asset presentationsto the MMD system, such as to provide indications of indicated timeslotsfor interstitial advertisements that have been purchased by advertisersor their representatives for display during “breaks” in other scheduledprogramming. Prior to the playback of recorded programs, the media assetmetadata manager 170 of the MMD system 110 may also generate, maintainand send media asset metadata 132 indicative of when a media asset, ortype of media asset, is to be played by the DVR 151 upon selection of arecorded program from the DVR 151 for playback and/or upon finishing ofplaying a recorded program. Such media asset metadata 132 may also beused by the DVR 151 to dynamically select the media asset forpresentation upon selection of a recorded program from the DVR 151 forplayback and/or upon finishing of playing a recorded program. The mediaasset metadata manager 170 of the MMD system 110 may communicate, suchas over network(s) 101, different media asset metadata 132 to eachcorresponding DVR, including DVR 151. The media asset metadata 132 maybe individualized for the particular DVR 151 and/or particular mediacontent user associated with the DVR 151 according to media assets, ortypes of media assets, to be played on the particular DVR 151 and/orsubscriber information 134 associated with the DVR, which may be basedon ad buy order data 196 received from the MPBS 190 and/or MADSP 180. Insome embodiments, the media asset metadata 132 and the media assetmetadata 192 may be communicated to the DVR 151 and stored on the DVR151 in the media asset metadata storage 164.

Based at least in part on the media asset metadata 132 and media assetmetadata 192, the MMD system 110 spools sets (or “packages”) of multiplecorresponding media assets to multiple DVR devices 151. In this manner,the MMD system 110 may store all media assets estimated to be presentedduring a preselected time period (e.g., for multiple upcoming days at atime) as at least part of the media assets data stored by DVR devices151 on media asset content storage 152. During a preselected timeperiod, and in accordance with media asset metadata 192 provided to eachDVR device 151 by the MMD system 110 via media asset metadata manager170 and stored in media asset metadata storage 164, each DVR device 151initiates the insertion of an indicated media asset into each of one ormore such breaks occurring during programming being presented to one ormore associated media content users 150 via a corresponding displaydevice 156. Also, at least some of the previously received media assetmetadata 132 stored as media asset metadata 164 causes the DVR 151 toselect and play one or more media assets from the media asset contentstorage 152 of DVR 151 upon selection of a recorded program from therecorded programs 166 in the DVR 151 for playback and/or upon finishingof playing a recorded program. Such media asset metadata 164 may also beused by the DVR 151 to dynamically select the media asset forpresentation upon selection of a recorded program from the DVR 151 forplayback and/or upon finishing of playing a recorded program. Forexample, this may be based on at least some of the asset metadata 164being associated with one or more of: the DVR, the media asset, therecorded program and one or more services of the DVR associated withplaying or finishing of playing of the recorded program.

In at least the depicted embodiment, each DVR device 151 additionallygenerates a status report message regarding each attempt to play a mediaasset. The generated status report messages may be provided to MADSP180, which aggregates and packages the status report messages from oneor more pluralities of DVR devices 151. The resulting MDN data files maybe stored or otherwise maintained by the MADSP 180 via MDN database 188and/or media asset acquisition database 189. In some embodiments, theMADSP 180 may use status report messages from one or more DVR devices,such as DVR 151, to track impressions for substantive analysis andaccountability, to derive qualitative information, and an/or forcalculation of various performance metrics, and may incorporate suchinformation into the MDN files. The MADSP 180 may then provide thepackaged MDN data files to the MMD system 110, such as via network(s)101 and/or a dedicated data connection 102 a and/or to the MPBS 190 viaconnection 104. The MMD system 110 and/or the MPBS 190 may also use thereport messages from one or more pluralities of DVR devices 151 and/orMDN data files to track impressions for substantive analysis andaccountability, to derive qualitative information, and an/or forcalculation of various performance metrics.

In the depicted exemplary networked environment 100, the MADSP 180, MPBS190, and DVR devices 151 are each communicatively coupled to the MMDsystem 110 via one or more intervening networks 101, which may compriseone or more computer networks, one or more wired or wireless networks,satellite transmission media, one or more cellular networks, theInternet or some combination thereof. The network(s) 101 may include apublicly accessible network of linked networks, possibly operated byvarious distinct parties, such as the Internet. The network 101 mayinclude other network types, such as one or more private networks (e.g.,corporate or university networks that are wholly or partiallyinaccessible to non-privileged users), and may include combinationsthereof, such that (for example) one or more of the private networkshave access to and/or from one or more of the public networks.Furthermore, the network 101 may include various types of wired and/orwireless networks in various situations, including satellitetransmission. In addition, users within the exemplary networkedenvironment 100 may utilize additional client computing systems and/orother client devices (not shown) to interact with the MMD system 110 toobtain various described functionality via the network(s) 101, and indoing so may provide various types of information to the MMD system 110.In certain implementations, the various users and providers of thenetworked environment 100 may interact with the MMD system and/or one ormore other users and providers using an optional private or dedicatedconnection, such as one of dedicated connections 102 a, 102 b, 102 c and102 d.

In the depicted embodiment, the MMD system 110 includes a media assetmetadata manager 170 that manages the communication of media assetmetadata 132 to the DVR 151 to be stored as media asset metadata 164 onthe DVR 151. In some embodiments, the MMD system 110, the MADSP 180,and/or MPBS 190 receives an indication of an order for a media asset tobe played immediately before a selected recorded program is played. Forexample, the order may be for insertion of the media asset to occur at aplurality of DVRs (e.g., identified by some common demographic or othercharacteristic of users associated with the DVRs), including DVR 151,upon selection of a recorded program stored on any of such DVRs forplaying from a beginning of the recorded program. The MMD system 110,the MADSP 180, and/or MPBS 190 then generates media asset metadata(e.g., media asset metadata 132 and/or media asset metadata 192) to besent to such DVRs, including DVR 151, that causes each DVR to select andplay the corresponding media asset stored on the DVR based on themetadata upon selection of a recorded program stored on the DVR. The MMDsystem 110, the MADSP 180, and/or MPBS 190 then sends the media assetmetadata to the DVRs, including DVR 151, such that when recordedprograms are selected to be played on those DVRs, the media assetsstored on the DVRs are played according to the order. In embodiments inwhich the MMD system 110 sends the media asset metadata to the DVRs, themedia asset metadata manager 170 sends this media asset metadata to theDVRs.

In some embodiments, the media asset metadata manager 170 receives arequest from DVRS, such as DVR 151 for updated metadata. In response toreceiving the request, the media asset metadata manager 170 maydetermine that the media asset metadata 132 has not yet been sent to DVR151. The sending of the media asset metadata 132 to the DVR 151 is thusin response to the determination that the metadata has not yet been sentto the DVR 151.

In other embodiments, the media asset metadata manager 170 periodicallydetermines whether a plurality of DVRs has been sent recently generatedmedia asset metadata 132 generated in response to receiving anindication of a plurality of orders for insertion of respective mediaassets. For example, the plurality of orders may be for insertion tooccur at the plurality of DVRs upon selection, at each DVR of theplurality of DVRs, of a recorded program stored on the DVR for playingfrom a beginning of the recorded program. In response to the periodicdetermination, the media asset metadata manager 170 may determine thatthe recently generated media asset metadata 132 has not yet been sent toone or more DVRs of the plurality of DVRs, including DVR 151. The mediaasset metadata manager 170 may then send the recently generated mediaasset metadata 132 to such DVRs, including DVR 151, in response to thedetermination.

As one example, the media asset metadata 132 may be generated by the MMDsystem 110 in response to receiving an indication of a plurality oforders (e.g., from MPBS 190) for insertion of respective media assets tooccur at the plurality of DVRs upon selection, at each DVR of theplurality of DVRs, of a recorded program stored on the DVR for playingfrom a beginning of the recorded program. In some embodiments, thisgenerated media asset metadata 132 to be sent to the DVR 151 may causeDVR 151 to select and play a media asset stored on DVR 151 based on themedia asset metadata 132 upon selection of a recorded program stored onDVR 151. In response to the periodic determination, the MMD system 110may determine that the recently generated media asset metadata 132 hasnot yet been sent to one or more DVRs of the plurality of DVRs. The MMDsystem 110 may then send (e.g., over network(s) 101) the recentlygenerated media asset metadata 132 to one or more DVRs of the pluralityof DVRs, such as DVR 151, in response to the determination that therecently generated media asset metadata 132 has not yet been sent. Forexample, DVR 151 may receive such media asset metadata and store it asmedia asset metadata 164 on DVR 151.

The MMD system 110 is communicatively coupled (locally or remotely) tostorage facility 130, which includes media asset metadata 132,subscriber information 134, and media asset content 136. In certainimplementations, the storage facility 130 may be incorporated within orotherwise directly operated by the MMD system 110; in otherimplementations, some or all of the functionality provided by thestorage facility 130 may be provided by one or more third-partynetwork-accessible storage service providers. The storage facility 130may also comprise multiple separate storage facilities and streamingmedia content servers geographically separated from each other, each ofwhich may provide stored media content to particular media content userlocations based on a number of factors, such as geographical proximity,load balancing parameters, current demand on the storage facility 130and/or the networks 101, capacity of the storage facility and/or thenetwork(s), etc.

The interactions of the MMD system 110 with the MADSP 180, MPBS 190, DVR151 and media content users 150 may occur in various ways overnetwork(s) 101 and/or satellite television connection 168. Informationmay also be provided in a programmatic manner by one or more clientsoftware applications via the Application Program Interface (“API”)provided by the MMD system 110, the MADSP 180, MPBS 190 and/or DVR 151that allows computing systems and/or programs to invoke suchfunctionality programmatically, such as using Web services or othernetwork communication protocols. Similarly, interactions with the MMDsystem 110, the MADSP 180, MPBS 190 and/or DVR 151 may be provided in aprogrammatic manner by one or more client software applications via anAPI.

Each DVR 151 interconnects to one or more communications media orsources. For example, the various media content may be delivered as datavia a packet-switched network such as the Internet or otherpacket-switched network, via satellite transmission, or other manner.The underlying connection carrying such data may be via a cablehead-end, satellite antenna, telephone company switch, cellulartelephone system, Ethernet portal, off-air antenna, or the like. The DVR151 may receive a plurality of programming by way of the communicationsmedia or sources, or may only receive programming via a particularchannel or source. In some embodiments, based upon selection by a user,the DVR 151 processes and communicates the selected programming to thedisplay device 156. Also, in some embodiments, the display device 156may also be a DVR or have DVR 151 integrated within it.

In various embodiments, examples of a DVR 151 may include or beintegrated with, one or a combination of the following: a “televisionconverter,” “receiver,” “set-top box,” “television receiving device,”“television receiver,” “television,” “television recording device,”“satellite set-top box,” “satellite receiver,” “cable set-top box,”“cable receiver,” “media player,” “digital versatile disk (DVD) Player,”“computer,” “mobile device,” “tablet computer,” “smart phone,” “MP3Player,” “handheld computer,” and/or “television tuner,” etc.Accordingly, the DVR 151 may be a standalone device connected to areceiving device and/or may include any suitable converter device orelectronic equipment that is operable to receive programming via aconnection to a satellite or cable television service provider outsidethe media content user premises and communicate that programming toanother device over a network. Further, the DVR 151 may itself includeuser interface devices, such as buttons or switches.

In at least the depicted embodiment, the DVR 151 is, or is connected to,a device that is configured via a digital rights management-enabled(DRM-enabled) interface 154 to receive and decrypt content received fromthe MMD system according to various digital rights management and otheraccess control technologies and architectures. Furthermore, in at leastsome embodiments, the DVR 151 may include an API that providesprogrammatic access to one or more functions of the DVR 151. Forexample, such an API may provide a programmatic interface to one or morefunctions of the DVR that may be invoked by any other program, a remotecontrol (not shown), one or more content providers and/or programdistributors, one or more information providers 172, a local and/orremote content storage system, or some other module. In this manner, theAPI may facilitate the development of third-party software, such asvarious different on-demand service applications, user interfaces,plug-ins, adapters (e.g., for integrating functions of the DVR 151 intodesktop applications or mobile device applications), and otherfunctionality. In at least the depicted embodiment, the DRM-enabledinterface 154 may facilitate the receiving, decrypting, decoding,processing, selecting, recording, playback and displaying of programmingand media assets, as well as the establishing of an Internet Layerend-to-end security connection, such as a secure IP tunnel. TheDRM-enabled interface 154 may also facilitate on-demand media services(e.g., video-on-demand or “VOD” services), on-demand program ordering,processing, and DRM and key management and storage corresponding toprocessing received streaming media content and other programming. Insome embodiments, recorded or buffered programming received by the DVR151 as spooled or streaming media content, or other types ofprogramming, may reside within media asset content storage 152, eitherin decrypted or encrypted form as applicable for securely storing,processing and displaying of the received media content according to anyapplicable DRM associated with the particular programming. The mediaasset metadata storage 164 may also store various program metadataassociated with the recorded or buffered programming stored by the DVR151, such as that including, but not limited to, DRM data, tags, codes,identifiers, format indicators, timestamps, user identifications,authorization codes, digital signatures, etc. In addition, in someembodiments, the media asset metadata storage 164 may include userprofiles, preferences and configuration data, etc.

In at least the depicted embodiment, the DVR 151 is configured toprocess media content (including media programming as well asinterstitial media assets) and render the media content for display onthe display device 156. As part of such processing, the DVR 151, in someembodiments, working in conjunction with a media content decryption andencryption engine and/or a data transmission module, may encode, decode,encrypt, decrypt, compress, decompress, format, translate, performdigital signal processing, adjust data rate and/or complexity or performother processing on the data representing received programming and othermedia content as applicable for presenting the received content in realtime on the display device as it is being received by the DVR 151. Invarious embodiments, examples of a display device 156 may include, butare not limited to, one or a combination of the following: a television(“TV”), a monitor, a personal computer (“PC”), game system, tabletdevice, smart phone, mobile device or other computing device or mediaplayer, and the like. Each of such display devices 156 typically employsa display, one or more speakers, and/or other output devices tocommunicate video and/or audio content to a user. In manyimplementations, one or more display devices 156 reside in or near amedia content user's premises and are communicatively coupled, directlyor indirectly, to the DVR 151. Further, the DVR 151 and the displaydevice 156 may be integrated into a single device. Such a single devicemay have the above-described functionality of the DVR 151 and thedisplay device 156, or may even have additional functionality.

In certain embodiments, the MMD system 110 may receive at least someprogramming content, such as television content, via one or morethird-party content providers or associated media distributors (notdepicted for purposes of clarity). Exemplary content providers andassociated media distributors include television stations, which providelocal or national television programming; and special content providers,which provide premium-based programming, pay-per-view programming,streaming media, and on-demand programming.

Encryption and decryption described herein may be performed asapplicable according to one or more of any number of currently availableor subsequently developed encryption methods, processes, standards,protocols, and/or algorithms, including but not limited to: encryptionprocesses utilizing a public-key infrastructure (PKI), encryptionprocesses utilizing digital certificates, the Data Encryption Standard(DES), the Advanced Encryption Standard (AES 128, AES 192, AES 256,etc.), the Common Scrambling Algorithm (CSA), encryption algorithmssupporting Transport Layer Security 1.0, 1.1, and/or 1.2, encryptionalgorithms supporting the Extended Validation (EV) Certificate, etc.

The above description of the exemplary networked environment 100 and thevarious service providers, systems, networks, and devices therein isintended as a broad, non-limiting overview of an exemplary environmentin which various embodiments of systems and methods for playing mediaassets stored on a digital video recorder (DVR) may be implemented. FIG.1 illustrates just one example of a multichannel media distributionsystem 110, its users, and service providers communicatively coupledthereto, and the various embodiments discussed herein are not limited tosuch environments. In particular, exemplary networked environment 100may contain other devices, systems and/or media not specificallydescribed herein.

FIG. 2 is a block diagram illustrating elements of an example DVRcomputing system 240, such as that of DVR 151 of FIG. 1 , utilized inaccordance with techniques described herein, according to variousembodiments described herein.

The DVR computing system 240 includes one or more central processingunits (“CPU”) or other processors 205, various input/output (“I/O”)components 210, storage 220, and memory 250, with the illustrated I/Ocomponents 210 including a display 156, network connection(s) 212, acomputer-readable media drive 213, and other I/O devices 215 (e.g., I/Oports, physical or virtual control buttons, keypads, touch screens,panel displays, remote control device transceivers, microphones,speakers, GPS receivers, etc.). The DVR computing system 240 and MMDsystem 260 may communicate with other computing systems via one or morenetworks 299 (which generally function as described with respect tonetwork(s) 101 of FIG. 1 ), such as other receiving devices 270, MADSPcomputing systems 280, MPBS computing systems 290, and other computingsystems 295, such as those of Information Provider 172 of FIG. 1 . Forexample, an Internet-connected DVR computing system 240 may communicateover the Internet with other systems via Web client 245, e.g., toreceive media asset metadata 164, media asset content 152, subscriberinformation 226 and/or other additional information 228 from MADSPcomputing systems 280, MPBS computing systems 290, other computingsystems 295 and/or other receiving devices 270. Some or all of thecomputing systems shown in FIG. 2 may similarly include some or all ofthe types of components illustrated for DVR computing system 240 (e.g.,to have an MMD system client application 269 executing in memory 267 ofan MMD computing system 260 in a manner analogous to DVR computingsystem 240 in memory 250, with the DVR operation manager 160 furtherincluding I/O components 262 and computer-readable storage 264).

In the illustrated embodiment, an embodiment of the DVR computing system240 executes in memory 250 in order to perform at least some of thedescribed techniques, such as by using the processor(s) 205 to executesoftware instructions of the DVR computing system 240 in a manner thatconfigures the processor(s) 205 and DVR computing system 240 to performautomated operations that implement those described techniques. As partof such execution, the DVR computing system 240 operates in conjunctionwith multiple submodules to support the described techniques. Inparticular, in the depicted embodiment the DVR computing system 240includes DVR operation manager 160 that controls operation of the DVR.The DVR operation manager 160 may include a media asset playing manager162; a media asset decision engine 242; an impression report generationmanager 244; a Web client 245; a subscriber manager module 246 (whichmanages subscriber information 226); one or more interface managermodules 247 (which manage I/O components 210); one or more databasegenerators 248; and may further include one or more other modules 249.As part of such automated operations, the DVR computing system 240, itsdepicted components and/or other optional programs or modules 249executing in memory 250 may store and/or retrieve and use various typesof data, including in the example media asset metadata 164, media assetcontent 152, recorded programs 166, subscriber information 226 andadditional information 228 stored in the DVR storage 220 and informationrelated to one or more multichannel media distribution systems and/ormedia programming broker services.

In one embodiment, the media asset playing manager 162 receives anindication of a selection of a recorded program stored in the recordedprograms 166 on DVR computing system 240. The selection of the recordedprogram may be for playing the recorded program from a beginning of therecorded program. In response to receiving the indication of theselection, the media asset playing manager 162 may determine whether toautomatically play a media asset stored in media asset content 152before playing the recorded program from the beginning of the recordedprogram. This determination may be based on media asset metadata 164associated with one or more of: the DVR computing system 240, the mediaasset stored in media asset content 152, and the recorded program storedin recorded programs 166. In response to or in conjunction with themedia asset playing manager 162 determining to play a media asset beforeplaying the recorded program, the media asset decision engine 242 mayselect the media asset for playing from a plurality of media assetsstored on in the media asset content 152 also based on the media assetmetadata 164 associated with one or more of: the DVR computing system240, the media asset stored in media asset content 152, and the recordedprogram stored in recorded programs 166. In various embodiments, themedia asset playing manager 162 may send a communication to the mediaasset decision engine 242 to cause the media asset decision engine 242to select the media asset for playing from a plurality of media assetsstored on the DVR 151. In response to the communication to the mediaasset decision engine 242, the media asset playing manager 162 mayreceive an identifier of the selected media asset in order to performautomatically playing of the selected media asset in response to readinga break and a cue stored in media asset metadata 164 on the DVR 151. Invarious embodiments, the media asset decision engine 242 may identifythe media asset (e.g., advertisement) for playing based on an identifieror other relevant data included in the stored media asset metadata 164that identifies the category of the recorded program, which is acategory of media assets stored within media asset content 152 on theDVR 151 from which to select. For example, the identifier included inthe stored media asset metadata 164 may identify a specific collectionof media assets stored in media asset content 152 from which to select(which may also be also associated with a particular advertiser orseller). The category of the recorded program (e.g., particular categoryof content of the recorded program) on which media asset selection isbased may be associated with a particular advertiser or seller.

In some embodiments, the media asset decision engine 242 may be locatedremotely from the DVR 151 and accessible over network(s) 101 and/orsatellite connection 168, such as in for example, the MPBS computingsystem 290, the MADSP computing system 280 or the MMD computing system260. Also, the MADSP computing system 280 may use status report messagesfrom one or more DVR devices, such as from impression report generationmanager 244 of DVR computing system 240, to track impressions forsubstantive analysis and accountability, to derive qualitativeinformation, and/or for calculation of various performance metrics.

It will be appreciated that DVR computing system 240 and devices/systems260, 270, 280, 290, and 295 are merely illustrative and are not intendedto limit the scope of the present invention. The systems and/or devicesmay instead each include multiple interacting computing systems ordevices, and may be connected to other devices that are not specificallyillustrated, including through one or more networks such as theInternet, via the Web, via satellite transmission, or via privatenetworks (e.g., mobile communication networks, etc.). More generally, adevice or other computing system may comprise a specific combination ofhardware that may interact and perform the described types offunctionality, optionally when programmed or otherwise configured withparticular software instructions and/or data structures, includingwithout limitation, desktop or other computers (e.g., tablets, slates,etc.), database servers, network storage devices and other networkdevices, smart phones and other cell phones, consumer electronics,digital music player devices, handheld gaming devices, PDAs, wirelessphones, electronic organizers, Internet appliances, television systems,and various other consumer products that include appropriatecommunication capabilities. In addition, the functionality provided bythe illustrated DVR computing system 240 may, in some embodiments, bedistributed in various modules. Similarly, in some embodiments, some ofthe functionality of the DVR computing system 240 may not be providedand/or other additional functionality may be available.

It will also be appreciated that, while various items are illustrated asbeing stored in memory or on storage while being used, these items orportions of them may be transferred between memory and other storagedevices for purposes of memory management and data integrity.Alternatively, in other embodiments, some or all of the software modulesand/or systems may execute in memory on another device and communicatewith the illustrated computing systems via inter-computer communication.Thus, in some embodiments, some or all of the described techniques maybe performed by hardware that includes one or more processors and/ormemory and/or storage when configured by one or more software programs(e.g., the DVR computing system 240 and/or MMD client software executingon devices/systems 260, 270, 280, 290, and/or 295) and/or datastructures, such as by execution of software instructions of the one ormore software programs and/or by storage of such software instructionsand/or data structures. Furthermore, in some embodiments, some or all ofthe systems and/or modules may be implemented or provided in othermanners, such as those that are implemented at least partially infirmware and/or hardware (e.g., rather than being implemented in wholeor in part by software instructions that configure a particular CPU orother processor), including, but not limited to, one or moreapplication-specific integrated circuits (ASICs), standard integratedcircuits, controllers (e.g., by executing appropriate instructions, andincluding microcontrollers and/or embedded controllers),field-programmable gate arrays (FPGAs), complex programmable logicdevices (CPLDs), etc. Some or all of the modules, systems and datastructures may also be stored (e.g., as software instructions orstructured data) on one or more non-transitory computer-readable storagemediums, such as a hard disk or flash drive or other non-volatilestorage device, volatile or non-volatile memory (e.g., RAM or flashRAM), a network storage device, or a portable media article (e.g., a DVDdisk, a CD disk, an optical disk, a flash memory device, etc.) to beread by an appropriate drive or via an appropriate connection. Thesystems, modules and data structures may also, in some embodiments, betransmitted via generated data signals (e.g., as part of a carrier waveor other analog or digital propagated signal) on a variety ofcomputer-readable transmission mediums, including wireless-based andwired/cable-based mediums, and may take a variety of forms (e.g., aspart of a single or multiplexed analog signal, or as multiple discretedigital packets or frames). Such computer program products may also takeother forms in other embodiments. Accordingly, embodiments of thepresent disclosure may be practiced with other computer systemconfigurations.

In various embodiments, one or more components/modules of the DVRcomputing system 240, as well as various components/modules of thecomputing systems described herein, may be implemented using standardprogramming techniques. For example, such components/modules may beimplemented as a “native” executable running on one or more processors(such as CPU(s) 205 and/or CPU(s) 261 of FIG. 2 ), along with one ormore static or dynamic libraries. In other embodiments, suchcomponents/modules may be implemented as instructions processed by avirtual machine that executes as another program. In general, a range ofprogramming languages may be employed for implementing such exampleembodiments, including representative implementations of variousprogramming language paradigms, including but not limited to,object-oriented (e.g., Java, C++, C #, Visual Basic.NET, Smalltalk, andthe like), functional (e.g., ML, Lisp, Scheme, and the like), procedural(e.g., C, Pascal, Ada, Modula, and the like), scripting (e.g., Perl,Ruby, Python, JavaScript, VBScript, PHP, jQuery, and the like), ordeclarative (e.g., SQL, Prolog, and the like).

The embodiments described herein may also use well-known or othersynchronous or asynchronous client-server computing techniques. However,the various components may be implemented using more monolithicprogramming techniques as well, for example, as an executable running ona single CPU computer system, or alternatively decomposed using avariety of structuring techniques, including but not limited to,multiprogramming, multithreading, client-server, or peer-to-peer,running on one or more computer systems each having one or more CPUs orother processors. Some embodiments may execute concurrently andasynchronously, and communicate using message passing techniques.Equivalent synchronous embodiments are also supported. Also, otherfunctions could be implemented and/or performed by eachcomponent/module, and in different orders, and by differentcomponents/modules, yet still achieve desired functions.

In addition, programming interfaces described herein may be available bystandard mechanisms, such as through C, C++, C #, and Java APIs;libraries for accessing files, databases, or other data repositories;scripting languages such as XML; or Web servers, FTP servers, NFS fileservers, or other types of servers providing access to stored data. Asnon-limiting examples, storage facility 130 of FIG. 1 and/or storage 220of FIG. 2 may be implemented as one or more database systems, filesystems, or any other technique for storing such information, or anycombination of the above, including implementations using distributedcomputing techniques.

Different configurations and locations of programs and data arecontemplated for use with techniques described herein. A variety ofdistributed computing techniques are appropriate for implementing thecomponents of the illustrated embodiments in a distributed manner,including but not limited to TCP/IP sockets, RPC, RMI, HTTP, and WebServices (XML-RPC, JAX-RPC, SOAP, and the like). Other variations arepossible. Other functionality could also be provided by eachcomponent/module, or existing functionality could be distributed amongstthe components/modules in different ways, yet still achieve desiredfunctions.

FIG. 3 illustrates an example structure and type of content 300 thatmedia asset metadata 164 may have utilized in accordance with techniquesdescribed herein, according to various embodiments described herein.

In the present example, media asset metadata 164 may include informationused to determine if and when a media asset is to be presented and/or todynamically select the media asset for presentation. The media assetmetadata 164 may be communicated to and stored by a DVR, such as DVR 151of FIG. 1 , such that a media asset stored on the DVR is selected andplayed upon selection of a recorded program for playing or upon someother event occurring or condition or criteria being satisfied. Forexample, the event occurring, or condition or criteria being satisfied,may be associated with the user and/or particular set-top-box orreceiving device (e.g., DVR 151). Depending on values of content of themedia asset metadata 164, the media asset metadata 164 may be used bythe DVR 151 to play a specific media asset upon any recorded programbeing selected to be played, upon a specific recorded program beingselected to be played, or upon some or other event occurring orcondition or criteria being satisfied. In some embodiments, depending onvalues of the content of the media asset metadata 164, such media assetmetadata 164 may cause a media asset to be selected and played based ona number of criteria including, but not limited to: the type of categoryof recorded program selected to be played, the type of ad spot orderedfor a particular media asset, characteristics of the user or DVR 151,particular events or conditions being satisfied associated with the userand/or DVR 151, a particular user menu being selected and/or displayedby the DVR 151, user account status, particular user customer serviceissues, messages, calls or chats occurring, etc.

In the present example, the media asset metadata 164 may include aplurality of Break Descriptors 302 a, 302 b, etc., and associated Cues304 a, 304 b, etc. There may be multiple different Break Descriptors 302a, 302 b, etc., and associated Cues 304 a, 304 b, etc., associated withvarious different media assets, orders generated, DVR events, specificconditions being satisfied, specific events occurring, DVR servicesand/or recorded programs. In the illustrated example, Break Descriptor302 a is associated with Cue 304 a and Break Descriptor 302 b isassociated with Cue 304 b via a common break identifier (Break ID). Inone example, the portion of media asset metadata comprising the BreakDescriptor 302 a and associated with Cue 304 a consists of 188 bytetransport stream packets to be delivered to the DVR 151 over network(s)101 shown in FIG. 1 (e.g., from MMD system 110). The Break ID generallyrefers to an identification of a break in television programmingdesignated for media asset insertion and the Break Duration indicatesthe length of such a break. The service identifier (Service ID) mayidentify a particular television broadcast channel received by the DVR151 as an addressable service on which a media asset is to be inserted.In the present embodiment, in some of media asset metadata 164, theService ID may identify an addressable service of the DVR 151, such as aservice of the DVR 151 that plays recorded programs. A Service ID thatidentifies a service of the DVR 151 that plays recorded programs, suchas the Service ID of Break Descriptor 302 a, is one of a plurality ofService IDs stored on the DVR 151 in media asset metadata 164. In thepresent embodiment, the plurality of Service IDs also includes one ormore other Service IDs that each identifies a different televisionbroadcast channel received by the DVR 151 as an addressable service.

The media asset playing manager 162 of DVR 151 may use the media assetmetadata 164 to determine whether to automatically play a media assetbefore playing the recorded program. In an example embodiment, this mayinclude determining whether a cue (e.g., cue 304 a) included in themedia asset metadata 164 stored on the DVR 151 is associated with aparticular media asset and the recorded program, and determining whetherto automatically play the media asset before playing the recordedprogram based on this determination. For example, the media assetplaying manager 162 may determine whether the cue 304 a has Break IDthat is associated with Service ID that identifies an addressableservice of the DVR that plays the recorded program. In anotherembodiment, when a user selects a recorded program for playing, themedia asset playing manager 162 of DVR 151 may determine toautomatically play a media asset by finding a break descriptor (e.g.,break descriptor 302 a) that has a Service ID that matches the serviceID of the service of the DVR 151 that plays the recorded program. Themedia asset playing manager 162 may then read other data within thebreak descriptor 302 a and associated cue 304 a to select, possibly inconjunction with the media asset decision engine 242, the media asset toplay before playing the selected recorded program.

The presentation time stamp (PTS) indicates the splice point within theprogram (or in some embodiments, within the break) at which the mediaasset is to be inserted. For media asset metadata with a Service IDidentifying a service of the DVR 151 that plays recorded programs, thePTS may be set to zero. Thus, when a recorded program stored on the DVR151 is selected to be played, the media asset playing manager 162 of theDVR 151 will use the previously stored media asset metadata 164 having aService ID matching the particular service of the DVR 151 that playsrecorded programs to identify or select the media asset and, as a resultof the PTS being set to zero, will play the media asset immediatelybefore playing the recorded program according to the particularinformation in the media asset metadata 164. Also in some embodiments,the PTS may be set such that the media asset plays after the recordedprogram finishes playing or another Service ID may be associated withfinishing of playing the recorded program such that when the recordedprogram finishes being played, the DVR 151 will use the previouslystored media asset metadata 164 having a Service ID matching theparticular service of the DVR 151 associated with finishing of playingthe recorded program to select and play a media asset media assetimmediately after the recorded program finishes playing according to theparticular information in the media asset metadata 164.

In some embodiments, different Service IDs may be associated withplaying corresponding different types or categories of recordedprograms. For example, there may be a specific Service ID for playingrecordings of sports events or sports programs, another Service ID forplaying of documentaries, another Service ID for playing of televisiondrama series, and yet another Service ID for playing of children'scartoons, etc. Thus, the selection of the media asset may be based onthe category of recorded program to be played by using Service IDdesignated for playing recorded programs of that specific category. Forexample, a beer ad may be selected when the service on the DVR forplaying recorded sports programs is invoked and a toy ad may be playedwhen the service on the DVR for playing recorded children's cartoons isinvoked. Thus, advertisers or other ad spot purchasers may generate anorder to have their ad played when a recorded program associated with aparticular category or having a particular characteristic is selected tobe played. Such media asset selection, for example, may be performed bythe media asset decision engine 242 of the DVR operation manager 160.Different Service IDs may also be associated with different operationsor activities of the DVR. For example, a specific Service ID may beassociated with invoking the DVR help menu, settings menu, electronicprogram guide, or other guide or menu, such that a specific video, imageor other message stored on the DVR 151 is presented or overlaid on themenu or guide when the corresponding menu or guide is invoked.

In various embodiments, different addressable services that a differentService IDs may identify or be associated with may include, but are notlimited to: a service that plays recorded programs; a service that playsa specific type of recorded program (e.g., a Service ID associated withplaying sports programs, a Service ID associated with playing newsprograms, a service ID associated with playing a specific genre ofmovie, etc.); a service to play a specific recorded program; a serviceassociated with finishing of playing recorded program; a serviceassociated with a particular status of the DVR; a service associatedwith presenting a particular electronic program guide or menu; a serviceassociated with a condition for contacting the user being satisfied; aservice associated with a service signal interruption being detected;and a service associated with a particular event or condition associatedwith the set-top-box or user being satisfied. Thus, when a particularservice is invoked, activated or performed, the DVR will use media assetmetadata 164 having a Service ID matching the particular serviceinvoked, activated or performed to select and play one or more mediaassets in conjunction with invoking, activating or performing theservice.

Also included in the media asset metadata 164 is the Spot Type. A “spot”generally refers to a location in a break into which media asset can beplaced and the Spot Duration refers to the length of the spot. In thepresent embodiment, the Spot Type may be utilized to indicate how themedia asset to play is to be selected by the DVR 151. For example, aSpot Type of “aggregated” may indicate to the DVR 151 that the mediaasset decision engine 242 of the DVR 151 is to select the particularmedia asset. For example, the media asset decision engine 242 may selectthe media asset from the media asset content 152 (or a subset of themedia asset content 152) that is most relevant for the current user orusers. In some embodiments, the media asset decision engine 242 mayselect the media asset based on the profile, demographics or othercharacteristics of the user or household associated with DVR 151.Information regarding the user or household associated with DVR 151 maybe based on information stored on the DVR 151 and/or the subscriberinformation 134 communicated from the MMD system 110 to the media assetdecision engine 242.

Also or instead, the media asset decision engine 242 may select themedia asset from the media asset content 152 based on the content,category or other characteristic of the recorded program selected to beplayed. For example, a specific Service ID may be associated with oridentifies a service that plays recorded programs falling in aparticular category or having a particular characteristic. Thus,advertisers or other ad spot purchasers may generate an order to havetheir ad played when a recorded program associated with a particularcategory or having a particular characteristic is selected to be played.In some embodiments, there may be a unique service ID associated withplaying recorded programs that have not been categorized within aparticular pre-set category, such that orders may be placed for adinsertion when a particular category is not applicable and the mediaasset decision engine 242 will select the media asset to be playedaccordingly.

As another example, a Spot Type of “spot optimized” may indicate thatthe specific media asset is identified directly by the media assetmetadata 164, instead of having the media asset decision engine 242determine which media asset to play from a plurality of media assetsstored in the media asset content 152. For example, in the case of a“spot optimized” Spot Type, the specific media asset to play may bedirectly identified by the value of the advertisement identifier (Ad ID)of the media asset metadata 164 and thus, the media asset decisionengine 242 is not invoked to select the media asset, as it is directlyidentified by the value of the Ad ID of the media asset metadata 164.The DVR 151 may also track an advertisement impression in response tothe automatic playing of the media asset before and/or after the playingthe recorded program. For example, this may be based on an indication inthe media asset metadata 164 stored on the DVR 151 of one or more of: anowner of the media asset, an advertiser associated with the media assetand an entity from which an order to play the media asset was received.

As another example, a Spot Type of “ZTA” (Zone Target Area) indicates toselect a media asset according to a virtual zone that can be used todefine a subset of viewers from a larger physical zone. For example, theDVR 151 may be identified with a particular virtual zone based ongeography and/or other characteristics of the DVR 151 or associateduser. In some embodiments, if the Spot Type is detected as “ZTA,” thenthe media asset decision engine 242 selects a media asset according to aparticular zone within which the DVR 151 or user associated with the DVR151 falls. Alternatively, the MMD system 110 may send different mediaassets and media asset metadata 164 to different DVRs depending onwhether the Spot Type indicated is “ZTA” and the particular DVR fallswithin the specific zone for that “ZTA” Spot Type.

FIG. 4 is a block diagram illustrating data sources and informationalflow 400 depicting how media asset metadata may be used to select amedia asset for playing before playing of a recorded program uponselection of the recorded program in accordance with techniquesdescribed herein, according to various embodiments described herein.

In an example embodiment, a user selects to play Recorded Program B fromrecorded programs 166 stored on DVR 151. DVR 151 then uses the ServiceID assigned to the service of the DVR 151 that plays recorded programs(or recorded programs of that category) to select media asset metadataassociated with playing of that recorded program. For example, ServiceID K may be associated with selected recorded program B because recordedprogram B falls within the sports category and Service ID K is theService ID of the particular DVR service that plays recorded sportsprograms. The DVR 151 then finds in a database of media asset metadata164, media asset metadata associated with Service ID K. In the presentexample, Media Asset Metadata F is selected from media asset metadata164 because Media Asset Metadata F is determined to be associated withService ID K (e.g., because Service ID K is stored in the breakdescriptor of Media Asset Metadata F).

Depending on the values of particular variables stored in Media AssetMetadata F, the DVR 151 selects from media asset content 152 aparticular media asset (e.g., Media Asset H) to automatically playimmediately before stating to play Recorded Program B from the beginningof that program. For example, if Media Asset Metadata F has valuesindicating a Spot Type of “aggregated”, this may indicate to the DVR 151that the media asset decision engine 242 of the DVR 151 is to select theparticular media asset from the media asset content 152 that is mostrelevant for the current user or users given the sports categoryassociated with Service ID K. In other embodiments, a Spot Type of “spotoptimized” may indicate that the specific media asset is identifieddirectly by an Ad ID stored in Media Asset Metadata F, in which case themedia asset decision engine 242 may be bypassed and the media assetfound within the media asset content by directly identifying it usingthe Ad ID.

DVR 151 then automatically plays selected Media Asset H immediatelybefore stating to play Recorded Program B from the beginning of thatprogram. In some embodiments, the DVR 151 automatically plays the MediaAsset H before playing the Recorded Program B from the beginning of theRecorded Program B in response to reading a break and a cue stored inmedia asset metadata 164 and associated with the recorded program, thecue having a PTS set to correspond to a beginning of Recorded Program B,causing the Media Asset H to play immediately before playing RecordedProgram B from the beginning of the Recorded Program B. This may becaused by the PTS variable stored in a cue within Media Asset Metadata Fwhich indicates the splice point within the program at which the mediaasset is to be inserted being set to zero. Thus, as zero indicates apresentation time immediately before the recorded program begins, as aresult of the PTS being set to zero, the DVR 151 will play Media Asset Himmediately before stating to play Recorded Program B from the beginningof that program.

In some embodiments, the DVR 151 may associate the Recorded Program Bstored in recorded programs 166 on DVR 151 with an addressable service(e.g., by the recorded program being selected to be played). The DVR 151determines that the stored metadata 164 (e.g., Media Asset Metadata F)includes a service identifier (e.g., Service ID K) indicating theaddressable service associated with the recorded program stored on DVR151. The DVR 151 then selects the media asset for playing (e.g., MediaAsset H) from the plurality of media assets stored in media assetcontent 152 on the DVR 151 based on the determination that the storedmetadata (e.g., Media Asset Metadata F) includes a service identifier(e.g., Service ID K) indicating the addressable service for playingrecorded programs associated with Recorded Program B stored on the DVR151.

Also, in some embodiments, the media asset playing manager 162 of DVR151 determines not to play a media asset before playing the recordedprogram based on a criterion associated with an attribute of therecorded program. This attribute of the program may be determinative ofwhether to play a media asset before playing recorded programs havingthat attribute. For example, some recorded content has a skip featureattribute that allows the user to skip over advertisements associatedwith the recorded content. Thus, the criterion associated with theattribute may indicate to not automatically play any media assets thatare advertisements before playing recorded programs for which there isthe ability of a user of the DVR to skip over advertisements associatedwith the recorded programs. This may help to prevent interference withsuch features to skip ads and align with policies for calculating adimpressions.

Furthermore, in some embodiments, the DVR 151 allows such media assetsto play only upon the recorded program being selected to play from abeginning of the recorded program, as opposed to upon resuming play ofthe recorded program. This avoids interference with interstitialadvertisements already recorded along with the recorded program andother dynamic ad insertion cues already embedded within the recordedprogram content stream. In some embodiments, media assets that are to beplayed upon the recorded program being selected are in addition to anymedia assets to be inserted based on existing embedded breaks and cuesin the recorded program. For example, the DVR 151 may receive anindication of a selection of the recorded program stored on the DVR 151to resume playing from other than a beginning of the recorded program(e.g., as indicated by a PTS corresponding to a point at which therecorded program it at when being resumed). In response, the DVR 151determines to not automatically play a media asset before resumingplaying of the recorded program, which may be in addition to any mediaassets to be dynamically inserted based on existing embedded breaks andcues in the recorded program. The DVR 151 then resumes playing of therecorded program.

Additionally or instead, in some embodiments, a media asset may beplayed upon the recorded program finishing being played. For example,the DVR 151 may receive an indication of finishing of playing a recordedprogram stored on the DVR 151. In response to the receiving of thisindication, the DVR 151 may determine whether to automatically play amedia asset immediately after finishing playing the recorded programand, based on a determination to play the media asset, willautomatically play the media asset immediately after finishing playingthe recorded program. This automatic playing of the media assetimmediately after finishing playing the recorded program may occur inresponse to reading a cue stored in the media asset metadata 164 andassociated with the recorded program. For example, the cue may have apresentation time stamp set to correspond to an ending of the recordedprogram, causing the media asset to play immediately after finishingplaying the recorded program. Alternatively, a specific Service ID maybe associated with finishing of playing a specific recorded program (orany recorded program) such that when the recorded program finishes beingplayed, the DVR 151 will use the previously stored media asset metadata164 having a Service ID matching the particular service of the DVR 151associated with finishing of playing the recorded program to select andplay a media asset immediately after the recorded program finishesplaying.

In some instances which may be detected by the media asset playingmanager 162, the media asset playing manager 162 may restrict playingall media assets, some particular media assets, or one or more specifictypes or categories of media assets. This restriction may be a blanketrestriction or a restriction that applies in limited circumstances, suchas restricting media assets from playing that would otherwise play uponselection of a recorded program for playing. For example, if aparticular user or household associated with the DVR 151 has alreadyvoted in a political election, the media asset playing manager 162 maydetermine to restrict playing political advertisements related to thatelection which would otherwise have been selected by the media assetdecision engine 242 for play by the media asset playing manager 162. Thedetermination to restrict playing of a particular advertisement may bebased on a determination that the user has voted in the particularelection and that the political advertisement is related to theparticular election. The media asset playing manager 162 may determinethat the user has voted in the particular election based onelectronically accessing one or more of: data input by the userindicating the user has voted in the particular election, a date of theparticular election, data retrieved from an electronic voting system,and electronic voting records. For example, data retrieved from anelectronic voting system and/or electronic voting records may beaccessed from a remote source such as information provider 172 of FIG. 1. In some embodiments, the MMD computing system 110, the MADSP computingsystems 280, and/or MPBS computing systems 290 may collect or retrievesuch information and communicate this information to the DVR 151 and/ormake the determination whether the user has voted in the particularelection based on such information. The MMD computing system 110, theMADSP computing systems 280, and/or MPBS computing systems 290 may thencommunicate that determination to the media asset playing manager 162 toact on accordingly in order to restrict playing of such politicaladvertisements.

In various embodiments, such restrictions of playing particular mediaassets may be based on a variety of different criteria. In oneembodiment, the media asset playing manager 162 determines whether acriterion regarding a user or household associated with DVR 151 has beenmet. The media asset playing manager 162 then determines to restrictplaying of the media asset before playing the recorded program (or insome instances, restricts playing of the media asset at any time) basedon a determination that the criterion regarding a user or householdassociated with DVR 151 has been met. The media asset metadata 164 mayinclude data used to determine whether the criterion has been met. Forexample, the media asset metadata 164 may include attributes of aparticular media asset or group of media assets that may potentially beplayed (e.g. based on the particular Service ID in the media assetmetadata 164). In some instances, the media asset metadata 164 mayinclude data indicative of or used to identify the type, a category,content or other characteristics of a particular media asset or group ofmedia assets to which the metadata may apply. In one example, if themedia asset playing manager 162 has determined that the user orhousehold has already voted in a particular election, when the mediaasset playing manager 162 is about to play a media asset, the mediaasset playing manager 162 may determine that the media asset to beplayed is a political advertisement related to that election based onthe media asset metadata 164 directly identifying the specific politicaladvertisement and/or the corresponding “Ad Owner ID” in the media assetmetadata 164 being a politician or political group associated with thatparticular election. In response, the media asset playing manager 162may then determine to restrict playing of that media asset accordinglyand perhaps even replace it with a different media asset oradvertisement, as selected by the media asset decision engine 242. Asanother example, if the media asset playing manager 162 has determinedthat the user or household has already responded to the US census, themedia asset playing manager 162 may restrict playing of advertisementsto respond to the census. As additional example, if the media assetplaying manager 162 has determined that the user is not a licenseddriver or the household does not have any licensed drivers, the mediaasset playing manager 162 may restrict playing of advertisements forautomobiles. In this manner, target groups for advertisers may beautomatically selected more accurately and efficiently, and prices forad spots set accordingly. Determinations by the media asset playingmanager 162 regarding such status of the user and/or householdassociated with the DVR 151 may be made based on the media asset playingmanager 162 accessing publicly available electronic records, databasesand/or information for which the user or household has opted in toprovide (e.g., for the purpose of restricting irrelevant or undesirableadvertisements or messages being received).

In some embodiments, the media asset playing manager 162 may restrictplaying of such media assets at any time. In other embodiments, themedia asset playing manager 162 may restrict certain media assets frombeing played that would otherwise play automatically upon selection forplaying of recorded programs 166 stored on the DVR 151. In someembodiments, this determination to restrict playing of a particularmedia asset may occur before the media asset decision engine 242 selectsa particular media asset due to the particular media asset beingdirectly identified in the media asset metadata 164, and the media assetplaying manager 162 determining that the particular media asset (or typeor category of media asset) is restricted based on the criterion beingmet.

FIG. 5 is a diagram of an example structure 500 of a media file 502stored on a DVR for a recorded program 506 and how a selected mediaasset 510 is played 508 at the beginning of the recorded program 506 inaccordance with techniques described herein, according to variousembodiments described herein.

It often occurs that advertisements, parts of advertisements or otherextra content that occurs before and/or after the actual program isrecorded along with the program content. This extra content may includeadvertisements, announcements, and program content of television ormovies other than the recorded program occurring in a recorded contentstream before the beginning of the recorded program in the recordedcontent stream. Recoding of this content may occur accidentally or as aresult of timing the recording to start a specific amount of time beforethe program is scheduled to begin and/or to end a specific amount oftime after the program is scheduled to end. In some instances, suchrecording settings may be made in order to avoid the actual start orending of the program being cut off in the recording. The DVR 151 mayautomatically avoid playing such extra content and play a selected mediaasset instead from the beginning of the recorded program upon selectionof the recorded program for playing. In one embodiment, this istechnically achieved by the DVR 151 receiving an indication of aselection of a recorded program for playing (e.g., program 506) that isstored on the DVR 151. In response to receiving the indication, the DVR151 determines whether to automatically play a media asset (e.g., mediaasset 510) from media asset content 152 before playing the recordedprogram 506 from the beginning of the recorded program. The DVR 151determines the beginning of the recorded program 506 from a media file502 of recorded content stored in recorded programs 166 that includesthe recorded program 506 and content other than the recorded program(e.g., additional recorded content 504) before the beginning of therecorded program 506. The DVR 151 then begins to play the recordedprogram 506 from the beginning of the recorded program 506 based on thedetermined beginning of the recorded program.

The DVR 151 may determine the beginning of the recorded program bydetecting an event transition indicative of a transition between thecontent other than the recorded program (e.g., advertisements) and thebeginning of the recorded program. The DVR may 151 determine thebeginning of the recorded program based on the event transition. In thepresent example, the DVR 151 detects an event transition at particulartime x in the recorded content of media file 502 (denoted by PTS x).Based on this detected event transition, instead of playing the recordedprogram by playing the media file 502 as-is after playing selected mediaasset 504, the DVR 151 starts playing the media file from PTS x afterplaying the media asset 510. In some embodiments, the PTS shown in FIG.5 may be relative to a reference time associated with a beginning ofcontent of the media file 502 and may be different that the PTS set inthe media asset metadata 164 that may be intended to indicate when tostart playing the media asset 510 relative to the beginning of theactual program.

In another embodiment, the DVR may also or instead detect the end of therecorded program by detecting an event transition indicative of atransition between the content other than the recorded program (e.g.,additional recorded content) and the end of the recorded program. Basedon this detected event transition, instead of playing the selected mediaasset after playing the entire media file as-is (including the contentother than the recorded program), the DVR 151 stops playing the mediafile containing the recorded program at the detected event transitionafter the program ends and immediately starts playing the selected mediaasset (e.g., a dynamically selected advertisement).

In some embodiments, the media file may instead first be cut or trimmedprior to playing to remove the additional recorded content, such as inresponse to selection of the recorded program for playing or in responseto selection of the media asset by the DVR 151, or as indicated by themedia asset metadata 164.

Detection of an event transition may be performed based on one or moreof: markers in the recorded program indicative of an event transition;audio fingerprint of the content other than the recorded programdistinguishing the content other than the recorded program and thebeginning of the recorded program; metadata indicative of an eventtransition; characteristics of content of the recorded program comparedto characteristics of the content other than the recorded program;difference in audio levels between the recorded program and the contentother than the recorded program; feature extraction of the content otherthan the recorded program and the recorded program; detected indicationsof scene breaks between the content other than the recorded program andthe beginning of the recorded program; a time of scheduled broadcast ofthe recorded program compared to a time that recording of the ofrecorded content including the recorded program actually started.

In some embodiments, the DVR 151 may, after playing the recordedprogram, automatically list one or more selectable events related to therecorded program that a user may select to play after playing therecorded program. For example, the DVR 151 may electronically determinean ending of the recorded program based on another event transition andthen, after playing the recorded program, at the time of or otherwisebased on the determined ending of the recorded program, automaticallylist one or more related selectable events available to be played. Therelated events may be found by the DVR 151 using a data search mechanismof the DVR Operation Manager 160 and/or Media Asset Playing Manager 162to find related events (e.g., stored on the DVR 151, at other locationsand/or available via on-demand or one or more streaming services). Thissearch may be performed, for example, by searching based on one or morevarious characteristics of the recorded program and/or selectableevents, including, but not limited to: title; genre; series; category;rating; the next episode, program or movie after the recorded program ina series including the recorded program; actors; subject matter;director; cast; release date; whether the selectable event has alreadybeen viewed; Service ID indicating the addressable service associatedwith the recorded program; Service ID indicating the addressable serviceassociated with a selectable event; where and/or when the selectableevent is stored or available; etc. For example, after playing therecorded program, the DVR 151 may automatically list the next episodestored on the DVR 151 after the recorded program in a television seriesincluding the recorded program. Also or instead, after playing therecorded program, the DVR 151 may automatically list the next episodeavailable on-demand or via one or more streaming services after therecorded program in a television series including the recorded program.

FIG. 6 is an elevational view of an example display 156 of a receivingdevice (e.g., DVR 151) displaying an example customer servicemessage/advertisement/video stored on the receiving device being playedby the receiving device upon a detected event or condition, according tovarious embodiments described herein.

A large amount of time and resources are spent responding to customerservice issues over the phone, such as those related to cable orsatellite television service or other digital services. It is often atechnical challenge to communicate the information needed to a largenumber of customers given limited resources, especially when a commonproblem affects a vast number of customers at the same time or within aspecific timeframe. This technical problem may be solved or alleviatedby automatically playing on the receiving device of the customer (e.g.,DVR 151) a helpful message, video and/or advertisement upon detection bythe receiving device and/or MMD system 110 of such a condition forcontacting the user. This may especially be helpful to do while the useris online (e.g., on the phone or in a chat session) with a customerservice representative such that the customer service representative canwalk through with the customer the message, video and/or advertisementwhile it is being displayed.

For example, as shown in FIG. 6 , the DVR 151 and/or MMD system 110 hasdetected an event or condition X (e.g., a problem with the DVR 151 orservice to the DVR). In response, the DVR 151 plays media asset 602 ondisplay 156, which may be a customer service message and/or videoregarding the detected event or condition X, such as how to resolve oraddress the detected event or condition X. Also shown are two exampleinteractive and selectable graphical user interface elements (e.g.,buttons or links). The user may select element 604 to display or accessfurther information regarding the detected event or condition X. Forexample, such further information may be displayed on display 156 and/orinformation sent or displayed on another device associated with the user(e.g., a mobile device) in response to selection of element 604. Theuser may select element 606 to dismiss the message included in displayedmedia asset 602 to return to the previous program or screen. Additionalor different selectable elements may be provided in various embodiments.

Various conditions for contacting the user and/or detected events orconditions may include, but are not limited to, those regarding: adelinquent account of the user for data or content service associatedwith the receiving device (and the media asset 602 includes a messageregarding addressing the delinquency of the account to avoid a serviceinterruption; a status of an account of the user for data or contentservice associated with the receiving device (and the media asset 602includes a video message regarding a loyalty reward for the user due tothe status of the account); a status of the receiving device or anaccount of the user for cable or satellite broadcast television serviceassociated with the receiving device that indicates the receiving deviceis not connected via the Internet for additional services (and the mediaasset 602 includes a video message regarding benefits of the receivingdevice being connected via the Internet for additional services);whether one or more of: a maximum frequency threshold of playing themedia asset stored on the receiving device has been reached and themedia asset stored on the receiving device has been played a maximumtotal number of times; and selection of a recorded program stored on thereceiving device for playing from a beginning of the recorded program.

Those skilled in the art will appreciate that the various operationsdepicted via FIG. 6 , as well as those described elsewhere herein, maybe altered in a variety of ways. For example, the particular order ofthe operations may be rearranged; some operations may be performed inparallel; shown operations may be omitted, or other operations may beincluded; a shown operation may be divided into one or more componentoperations, or multiple shown operations may be combined into a singleoperation, etc.

FIG. 7 is an elevational view of an example display 156 of a receivingdevice (e.g., DVR 151) displaying an example message stored on thereceiving device being played by the receiving device upon a detectedsignal loss event or condition, according to various embodimentsdescribed herein.

As one example, the DVR 151 and/or MMD system 110 has detected atelevision broadcast signal loss and DVR 151 displays a media asset 702including a message regarding the signal loss. For satellite service,this is often due to weather conditions in the particular area of theuser. In an example embodiment, in response to receiving an indicationregarding the television broadcast signal loss, the DVR 151 may identifya media asset 702 stored on DVR 151 via media asset metadata 164 storedon DVR 151 associating the indication regarding the television broadcastsignal loss with the media asset 702 stored on the receiving device. TheDVR 151 then determines to automatically play the media asset 702 storedon the DVR 151 as (or in conjunction with) a customer service message tothe user based on the identification of the media asset 702 stored onthe DVR 151. In the illustrated example, the media asset 702 includesoptions 704 (which may be selectable) for the user to continue to enjoyviewing content, such as watching programs recorded on DVR 151, watchingmovies or shows via the Internet if the DVR 151 is connected accordingly(e.g., via network(s) 101), and watching movies or shows with anover-the-air (OTA) antenna.

Also shown are four example interactive and selectable graphical userinterface elements (e.g., buttons or links) to access additionalrelevant content or information. The user may select element 706 toreceive further connectivity information; select element 708 to receiveinformation on how to install an OTA antenna; select element 710 toorder (or for information on how to order) an OTA antenna; and selectelement 712 for information on WiFi and/or Internet connectivity for theDVR 151. Additional or different selectable elements may be provided invarious embodiments.

FIG. 8A is a flowchart illustrating a method 800 for automaticallyplaying a media asset in response to receiving an indication of aselection of a recorded program for playing, according to variousembodiments described herein.

At 802, the DVR 151 receives an indication of a selection of a recordedprogram stored on the DVR 151 for playing from a beginning of therecorded program.

At 804, in response to the receiving of the indication of the selectionof the recorded program for playing, the DVR 151 determines whether toautomatically play a media asset before playing the recorded programfrom the beginning of the recorded program.

If the DVR 151 determines to automatically play a media asset beforeplaying the recorded program from the beginning of the recorded program,then the process proceeds to 806. If the DVR 151 determines to notautomatically play a media asset before playing the recorded programfrom the beginning of the recorded program, then the process proceeds to808.

At 806, in response to receiving the indication of the selection of therecorded program for playing, the DVR 151 automatically plays the mediaasset (or at least a portion of the media asset) before playing therecorded program from the beginning of the recorded program. Forexample, this may be in response to reading a cue stored on the DVR 151and associated with the recorded program or one or more services of theDVR associated with playing the recorded program. In one embodiment, thecue has been set or modified to have a presentation time stamp set tocorrespond to a beginning of the recorded program, causing the mediaasset to play immediately before playing the recorded program from thebeginning of the recorded program.

At 808, the DVR begins to play the recorded program from the beginningof the recorded program.

FIG. 8B is a flowchart illustrating a method 810 for determining whetherto automatically play a media asset stored on a DVR before playing arecorded program, according to various embodiments described herein.

At 812, previous to a recorded program being recorded on the DVR 151,the DVR 151 receives, from a multichannel media distribution system,metadata associated with a media asset stored or to be stored on the DVR151.

At 814, the DVR 151 stores the metadata on the DVR.

At 816, the DVR 151 receives an indication of a selection of therecorded program stored on the DVR for playing from a beginning of therecorded program.

At 808, the DVR 151 associates the metadata stored on the DVR with therecorded program.

At 820, in response to receiving the indication of the selection of therecorded program for playing, the DVR 151 determines whether toautomatically play the media asset before playing the recorded programfrom the beginning of the recorded program based on the metadataassociated with the recorded program.

At 822 the DVR begins to play the recorded program from the beginning ofthe recorded program. For example, the DVR may automatically play themedia asset immediately before playing the recorded program from thebeginning of the recorded program. In some embodiments, the DVR 151 mayselect the media asset for playing from a plurality of media assets.This selection of the media asset for playing may be triggered byreceiving the indication of the selection of the recorded program forplaying, which triggers the subsequent determination of whether toautomatically play a media asset before playing the recorded program.

FIG. 9 is a flowchart illustrating a method 900 for automaticallyplaying a media asset in response to finishing of playing a recordedprogram, according to various embodiments described herein.

At 902, the DVR 151 receives an indication of finishing of playing arecorded program stored on the DVR 151.

At 904, in response to the receiving of the indication of finishing ofplaying the recorded program stored on the DVR 151, the DVR 151determines whether to automatically play a media asset immediately afterfinishing playing the recorded program.

If the DVR 151 determines to automatically play a media assetimmediately after finishing playing the recorded program, then theprocess proceeds to 906. If the DVR 151 determines to not automaticallyplay a media asset immediately after finishing playing the recordedprogram, then the process proceeds to 908.

At 906, the DVR 151 automatically plays the media asset after finishingplaying the recorded program. For example, this may be in response toreading a cue stored on the DVR 151 and associated with the recordedprogram or one or more services of the DVR associated with playing (orfinishing of playing) the recorded program. In one embodiment, the cuehas been set or modified to have a presentation time stamp set tocorrespond to an ending of the recorded program, causing the media assetto play immediately after finishing playing the recorded program.

At 908, the DVR 151 finishes playing the recorded program withoutautomatically playing the media asset immediately after finishingplaying the recorded program.

FIG. 10 is a flowchart illustrating a method 1000 for automaticallyplaying a media asset based on metadata stored on a DVR in response toreceiving an indication of a selection of a recorded program forplaying, according to various embodiments described herein.

At 1002, the DVR 151 receives an indication of a selection of a recordedprogram stored on the DVR 151 for playing from a beginning of therecorded program.

At 1004, in response to receiving the indication of the selection of therecorded program for playing, the DVR 151 determines whether toautomatically play a media asset before playing the recorded programfrom the beginning of the recorded program based on metadata, alsostored on the DVR 151, associated with one or more of: the DVR, themedia asset, the recorded program and one or more services of the DVRassociated with playing the recorded program. For example, the DVR 151may determine whether a cue included in the metadata stored on the DVRis associated with the media asset and the recorded program, such as viaa common Service ID stored in the metadata). The DVR 151 may thendetermine whether to automatically play the media asset before playingthe recorded program based on the determination of whether a cue in themetadata stored on the DVR 151 is associated with the media asset andthe recorded program is stored on the DVR 151. The Service ID thatidentifies an addressable service of the DVR 151 that plays the recordedprogram is one of a plurality of Service IDs stored on the DVR 151. Theplurality of Service IDs includes one or more other Service IDs thateach identifies a different television broadcast channel received by theDVR 151 as an addressable service.

If the DVR 151, based on metadata, determines to automatically play amedia asset before playing the recorded program from the beginning ofthe recorded program, then the process proceeds to 1006. If the DVR 151determines to not automatically play a media asset before playing therecorded program from the beginning of the recorded program based onmetadata, then the process proceeds to 1008.

At 1006, the DVR 151 automatically plays the media asset before playingthe recorded program from the beginning of the recorded program. The DVR151 may automatically playing the media asset in response to reading acue stored in metadata on the DVR 151 and associated with the recordedprogram (e.g., via a common Service ID). The cue has a presentation timestamp (PTS) with respect to the recorded program set to zero, causingthe media asset to play before beginning to play the recorded program.

At 1008, the DVR 151 begins to play the recorded program from thebeginning of the recorded program.

FIG. 11 is a flowchart illustrating a method 1100 for sending metadatato a DVR to cause the DVR to select and play a media asset uponselection of a recorded program for playing, according to variousembodiments described herein.

At 1102, the multichannel media distribution (MMD) system 110 or mediaprogramming broker service (MPBS) 190 receives an indication of an orderfor insertion of a media asset. The order is for insertion of the mediaasset to occur at a DVR or group of DVRs (e.g., including DVR 151) uponselection of a recorded program stored on any of the DVR or group ofDVRs for playing from a beginning of the recorded program.

At 1104, the MMD system 110 or MPBS 190 generates metadata to be sent tothe DVR or group of DVRs that causes the DVR or group of DVRs to selectand play the media asset stored on the DVR or group of DVRs based on themetadata upon selection of a recorded program stored on the DVR or groupof DVRs.

At 1106 the MMD system 110 or MPBS 190 sends the metadata (or causes themetadata to be sent) to the DVR or group of DVRs.

FIG. 12 is a flowchart illustrating a method 1200 for selecting a mediaasset on a DVR for playing based on a category of the selected recordedprogram using metadata, according to various embodiments describedherein.

At 1202, the DVR 151 receives an indication of a selection of a recordedprogram stored on the DVR 151 for playing from a beginning of therecorded program.

At 1204, in response to the receiving of the indication of the selectionof the recorded program for playing, the DVR 151 determines toautomatically play a media asset before playing the recorded programfrom the beginning of the recorded program.

At 1206, before beginning to play the recorded program, the DVR 151selects the media asset for playing based on a category of the recordedprogram using metadata, also stored on the DVR 151, associated with oneor more of: the DVR, the media asset, the recorded program, and one ormore services of the DVR associated with playing the recorded program.

At 1208, the DVR 151 automatically plays the media asset selected forplaying based on a category of the recorded program before playing therecorded program from the beginning of the recorded program.

At 1210, the DVR 151 begins to play the recorded program from thebeginning of the recorded program.

FIG. 13 is a flowchart illustrating a method 1300 for selecting themedia asset on the DVR for playing using metadata useful in the methodof FIG. 12 , according to various embodiments described herein.

At 1302, the DVR 151 associates the recorded program stored on the DVR151 with an addressable service associated with the category of therecorded program.

At 1304, the DVR 151 determines that the stored metadata includes aservice identifier (Service ID) identifying the addressable serviceassociated with the recorded program stored on the DVR 151, wherein thecategory of the recorded program is associated with the Service ID. Forexample, the Service ID identifying the addressable service may be oneof a plurality of Service IDs stored on the DVR 151. The plurality ofService IDs includes one or more other Service IDs that each identifiesa different television broadcast channel received by the DVR as anaddressable service. The DVR 151 may also use media asset metadata withService IDs corresponding to the different television broadcast channelsfor media asset (e.g., advertisement) insertion into the differenttelevision broadcast channels based on the media asset metadata ServiceIDs identifying those different television broadcast channels.

At 1306, the DVR 151 selects the media asset for playing from aplurality of media assets stored on the DVR 151 based on the media assetbeing associated with the Service ID associated with the category of therecorded program.

FIG. 14 is a flowchart illustrating a method 1400 for restrictingplaying of a media asset based on criterion regarding a user, accordingto various embodiments described herein.

At 1402, the DVR 151 receives an indication of a selection of a recordedprogram stored on the DVR 151 for playing from a beginning of therecorded program.

At 1404, the DVR 151 determines whether a criterion regarding a user ofthe media asset presentation system has been met.

If the DVR 151 determines whether that the criterion regarding a user ofthe media asset presentation system has been met, the process proceedsto 1406. If the DVR 151 determines whether that the criterion regardinga user of the media asset presentation system has not been met, theprocess proceeds to 1408. For example, the determination whether thecriterion regarding the user of the media asset presentation system hasbeen met may include determining whether the user has voted in aparticular election.

At 1406, the DVR 151 determines to restrict playing of the media assetbefore playing the recorded program from the beginning of the recordedprogram based on the determination that the criterion regarding the userof the media asset presentation system has been met. For example, thedetermination to restrict playing of the media asset may includedetermining to restrict playing of a political advertisement related tothe particular election based on a determination that the user has votedin the particular election and that the political advertisement isrelated to the particular election.

At 1408, the DVR 151 determines to play the media asset before playingthe recorded program from the beginning of the recorded program based onthe determination that the criterion regarding the user of the mediaasset presentation system has not been met.

At 1410, the DVR 151 begins to play the recorded program from thebeginning of the recorded program.

FIG. 15 is a flowchart illustrating a method 1500 for automaticallyplaying a media asset as or in conjunction with a customer servicemessage to the user, according to various embodiments described herein.

At 1502, the DVR 151 receives an indication of a condition forcontacting a user of a receiving device (e.g., DVR 151) being satisfied.

At 1504, in response to the receiving of the indication of the conditionfor contacting the user of the receiving device being satisfied, thereceiving device determines whether to automatically play a media assetstored on the receiving device as or in conjunction with a customerservice message to the user. For example, the receiving device maydetermine whether to automatically play the media asset stored on thereceiving device is based on metadata stored on the receiving deviceassociating the condition for contacting the user with the media assetstored on the receiving device. In response to receiving the indicationregarding the television broadcast signal loss, the receiving device mayidentify the media asset stored on the receiving device via metadatastored on the receiving device associating the condition for contactingthe user with the media asset stored on the receiving device. Thereceiving device may determine to automatically play the media assetstored on the receiving device as or in conjunction with a customerservice message to the user based on the identification of the mediaasset stored on the receiving device via the metadata. According to oneembodiment, this may be accomplished by the metadata stored on thereceiving device associating the condition for contacting the user withthe media asset stored on the receiving device including a serviceidentifier (Service ID) associated with the condition for contacting theuser and the media asset. The media asset stored on the receiving devicemay be identified or selected via the Service ID associated with thecondition for contacting the user.

At 1506, the receiving device automatically plays the media asset as orin conjunction with a customer service message to the user based on thedetermination. In one embodiment, the condition for contacting the userincludes a status of the receiving device or an account of the user forcable or satellite broadcast television service associated with thereceiving device that indicates the receiving device is not connectedvia the Internet for additional services. In this case, the media assetmay include a video message regarding benefits of the receiving devicebeing connected via the Internet for additional services.

In some embodiments, the receiving device may limit playing of thecustomer service message such that it is played a maximum number oftimes in a given time period. For example, the condition for contactingthe user may be regarding whether one or more of: a maximum frequencythreshold of playing the media asset stored on the receiving device hasbeen reached and the media asset stored on the receiving device has beenplayed a maximum total number of times. In some embodiments, thecondition for contacting the user is selection of a recorded programstored on the receiving device for playing from a beginning of therecorded program.

FIG. 16 is a flowchart illustrating a method 1600 for automaticallyplaying a media asset from the beginning of a recorded program,according to various embodiments described herein.

At 1602, the DVR 151 receives an indication of a selection of a recordedprogram stored on the DVR 151 for playing from a beginning of therecorded program.

At 1604, in response to the receiving of the indication of the selectionof the recorded program for playing, the DVR 151 determines whether toautomatically play a media asset before playing the recorded programfrom the beginning of the recorded program.

At 1606, based on the determination of whether to automatically play themedia asset before playing the recorded program, the DVR 151automatically plays the media asset before playing the recorded programfrom the beginning of the recorded program.

At 1608 the DVR 151 determines the beginning of the recorded programfrom a media file of recorded content including the recorded program andcontent other than the recorded program before the beginning of therecorded program.

At 1610, the DVR 151 begins to play the recorded program from thebeginning of the recorded program based on the determined beginning ofthe recorded program.

FIG. 17 is a flowchart illustrating a method 1700 for determining thebeginning of the recorded program based on an event transition useful inthe method of FIG. 16 , according to various embodiments describedherein.

At 1702, the DVR 151 detects an event transition indicative of atransition between the content other than the recorded program and thebeginning of the recorded program.

At 1704, the DVR 151 determines the beginning of the recorded programbased on the event transition. In one embodiment, before beginning toplay the recorded program from the beginning of the recorded program,the DVR 151 sets a timestamp marker indicating where the beginning ofthe recorded program is within the media file based on the detectedevent transition such that the media file begins to play at thetimestamp marker. For example, the DVR 151 may automatically play themedia asset in response to reading a cue stored in metadata on the DVRand associated with the recorded program. The cue may have apresentation time stamp (PTS) with respect to the recorded program setto the timestamp marker indicating where the beginning of the recordedprogram is, causing the media asset to play before beginning to play therecorded program.

In another embodiment, before beginning to play the recorded programfrom the beginning of the recorded program, the DVR 151 trims the mediafile to cut from the media file the other content other than therecorded program at a point corresponding to the detected eventtransition indicative of the transition between the content other thanthe recorded program and the beginning of the recorded program. This issuch that beginning to play the recorded program causes the media fileto play without playing the content other than the recorded programbefore the beginning of the recorded program.

FIG. 18 is a flowchart illustrating a method 1800 for determiningwhether to automatically overlay an image on a menu or guide, accordingto various embodiments described herein.

At 1802, a receiving device (e.g., DVR 151) receives an indication of aninput to open a user interface menu or guide via the receiving device.

At 1804, in response to the receiving of input to open a user interfacemenu or guide, the receiving device determines whether to automaticallyoverlay an image stored on the receiving device on the menu or guide.For example, this determination may be based on metadata stored on thereceiving device associating the menu or guide with the image stored onthe receiving device. In one embodiment, the metadata stored on thereceiving device associating the menu or guide with the image stored onthe receiving device includes a service identifier (Service ID) thatidentifies the menu or guide and that is associated with the image to beoverlaid on the menu or guide. The Service ID identifying the menu orguide may be one of a plurality of Service IDs stored on the receivingdevice in which the plurality of Service IDs also includes one or moreother Service IDs that each identifies a different television broadcastchannel received by the receiving device as an addressable service. Thereceiving device may identify the image stored on the receiving devicevia the Service ID that identifies the menu or guide.

At 1806, the receiving device displays (or causes display of) the menuor guide in response to the indication of the input to open the userinterface menu or guide. The receiving device automatically overlays theimage stored on the receiving device on the menu or guide in response tothe determination of whether to automatically overlay the image storedon the receiving device on the menu or guide.

The receiving device may select the image stored on the receiving devicefrom a plurality of images stored on the receiving device usingmetadata, also stored on the receiving device, associated with the menuof guide. In one embodiment, the metadata stored on the receiving deviceincludes a service identifier (Service ID) that identifies the menu orguide as an addressable service and the selection of the image is basedon the Service ID. The selection of the image may include determining acharacteristic of the menu or guide and selecting the image based on acorrelation of the image to the characteristic of the menu or guide. Forexample, the menu or guide may an electronic program guide (EPG) and thecharacteristic may be a type of television programming currentlydisplayed on a screen for selection within the EPG. The image stored onthe receiving device may include an advertisement and the selection ofthe image based on a correlation of the image to the characteristic ofthe menu or guide may include selecting the advertisement based on acorrelation of the advertisement to the type of television programmingcurrently displayed on a screen for selection within the EPG.

FIG. 19 is a flowchart illustrating a method 1900, useful in the methodof FIG. 18 , for tracking an advertisement impression in response toautomatically overlaying the image, according to various embodimentsdescribed herein.

At 1902, a receiving device (e.g., DVR 151) automatically overlays theimage stored on the receiving device on the menu or guide in response tothe determination of whether to automatically overlay the image storedon the receiving device on the menu or guide.

At 1904, the receiving device tracks an advertisement impression inresponse to the automatically overlaying of the image stored on thereceiving device on the menu or guide. For example, an indication of theadvertisement impression may be sent from the receiving device (e.g.,DVR 151) to the MMD system 110, the MPBS 190, and/or the MADSP 180 forsubstantive analysis and accountability, to derive qualitativeinformation, and for calculation of various performance metrics foroverlaying such images stored on the receiving device on the menu orguide. In various example embodiments, the menu or guide is a menu orguide for configuring operational settings of the receiving device, amenu or guide for controlling the receiving device, or an electronicprogram guide.

FIG. 20 is a flowchart illustrating a method 2000 for automaticallyplaying a media asset while a customer service representative iscurrently online with a user, according to various embodiments describedherein.

At 2002, a receiving device (e.g., DVR 151) receives an indication of acondition for contacting a user of the receiving device being satisfiedbased on a customer service representative currently being online withthe user. For example, the customer service representative may be on aphone call with the user and/or the customer service representative maybe in an online video or text chat session with the user. The conditionfor contacting the user may be the user having a technical support issuewith the receiving device or service to the receiving device. In oneembodiment, the media asset includes information helpful to resolvingthe technical support issue. As an additional example, the condition forcontacting the user may be that a reason for the customer service call(or the reason that the customer service representative is currentlyonline with the user) is related to services or programming available tothe receiving device. In this case, the media asset may includeadvertisements related to the services or programming available to thereceiving device. In another example embodiment, the condition forcontacting the user includes receiving input from the customer servicerepresentative including a command to play the media asset while thecustomer service representative is currently online with the user.

At 2004, in response to the receiving of the indication of the conditionfor contacting the user of the receiving device being satisfied, thereceiving device determines whether to automatically play a media assetstored on the receiving device while the customer service representativeis currently online with the user. This determination may be based onmetadata stored on the receiving device associating the condition forcontacting the user with the media asset stored on the receiving device.For example, the metadata stored on the receiving device associating thecondition for contacting the user with the media asset stored on thereceiving device may include a service identifier (Service ID)associated with the condition for contacting the user and the mediaasset. The determination of whether to automatically play the mediaasset stored on the receiving device while the customer servicerepresentative is currently online with the user may be conditioned onwhether a media asset stored on the receiving device is identified viathe Service ID associated with the condition for contacting the user.The Service ID associated with the condition for contacting the user maybe one of a plurality of Service IDs stored on the receiving device inwhich the plurality of Service IDs includes one or more other ServiceIDs that each identifies a different television broadcast channelreceived by the receiving device as an addressable service.

At 2006, the receiving device automatically plays the media asset whilethe customer service representative is currently online with the userbased on the determination.

FIG. 21 is a flowchart illustrating a method 2100 for automaticallyplaying a media asset while a customer service representative iscurrently online with a user, according to various embodiments describedherein.

At 2102, the receiving device receives input from the customer servicerepresentative including a command to play the media asset while thecustomer service representative is currently online with the user;

At 2104, in response to receiving the input from the customer servicerepresentative including a command to play the media asset, thereceiving device identifies the media asset stored on the receivingdevice via metadata stored on the receiving device associating thecommand to play the media asset with the media asset stored on thereceiving device.

At 2106, the receiving device determines to automatically play the mediaasset stored on the receiving device while the customer servicerepresentative is currently online with the user based on theidentification of the media asset stored on the receiving device via themetadata. In one embodiment, the media asset played while the customerservice representative is currently online with the user may be a videowith information on how to resolve a customer service issue related tothe receiving device or service to the receiving device. The receivingdevice may also cause one or more interactive graphical user interfaceelements to be displayed that are selectable to access additionalinformation to address the customer service issue. Such interactivegraphical user interface elements may be displayed as part of or inconjunction with the video.

The various embodiments described above can be combined to providefurther embodiments. All of the U.S. patents, U.S. patent applicationpublications, U.S. patent applications, foreign patents, foreign patentapplications and non-patent publications referred to in thisspecification and/or listed in the Application Data Sheet areincorporated herein by reference, in their entirety. Aspects of theembodiments can be modified, if necessary to employ concepts of thevarious patents, applications and publications to provide yet furtherembodiments.

These and other changes can be made to the embodiments in light of theabove-detailed description. In general, in the following claims, theterms used should not be construed to limit the claims to the specificembodiments disclosed in the specification and the claims, but should beconstrued to include all possible embodiments along with the full scopeof equivalents to which such claims are entitled. Accordingly, theclaims are not limited by the disclosure.

1. A method in a media asset presentation system, the method comprising:receiving, by one or more processors, an indication of a selection of arecorded program stored on a digital video recorder (DVR) for playingfrom a beginning of the recorded program; in response to the receivingof the indication of the selection of the recorded program for playing,determining, by one or more processors, to automatically play a mediaasset before playing the recorded program from the beginning of therecorded program; before beginning to play the recorded program,selecting, by one or more processors, the media asset for playing basedon a category of the recorded program using metadata, also stored on theDVR, associated with one or more of: the DVR, the media asset, therecorded program, and one or more services of the DVR associated withplaying the recorded program, wherein the selecting the media asset forplaying, before beginning to play the recorded program, includes:associating the recorded program stored on the DVR with an addressableservice associated with the category of the recorded program;determining that the stored metadata includes a service identifier(Service ID) identifying the addressable service associated with therecorded program stored on the DVR, wherein the category of the recordedprogram is associated with the Service ID; and selecting the media assetfor playing from a plurality of media assets stored on the DVR based onthe media asset being associated with the Service ID associated with thecategory of the recorded program; automatically playing the media assetselected for playing based on a category of the recorded program beforeplaying the recorded program from the beginning of the recorded programwithout playing an augmented program file that contains both a copy ofthe media asset selected for playing and a copy of the recorded program;and playing, by one or more processors, the recorded program from thebeginning of the recorded program without playing an augmented programfile that contains both a copy of the media asset selected for playingand a copy of the recorded program.
 2. (canceled)
 3. The method of claim1 wherein the Service ID identifying the addressable service is one of aplurality of Service IDs stored on the DVR and wherein the plurality ofService IDs includes one or more other Service IDs that each identifiesa different television broadcast channel received by the DVR as anaddressable service.
 4. The method of claim 1 wherein the categoryassociated with the Service ID is an aggregated category and, based onthe aggregated category, the selecting the media asset for playing fromthe plurality of media assets stored on the DVR includes: sending acommunication to a media asset decision engine on the DVR to cause themedia asset decision engine to select the media asset for playing from aplurality of media assets stored on the DVR; and in response to thecommunication to the media asset decision engine on the DVR, receivingan identifier of the selected media asset in order to performautomatically playing of the selected media asset in response to readinga cue stored on the DVR.
 5. The method of claim 4 further comprising:selecting, by the media asset decision engine on the DVR, the mediaasset based on orders for advertisement placements for advertisementsassociated with the category. 6-8. (canceled)
 9. The method of claim 1wherein the category of the recorded program is also associated with aparticular advertiser or seller.
 10. The method of claim 1 wherein thecategory of the recorded program is a particular category of content ofthe recorded program.
 11. The method of claim 1 wherein the media assetis an advertisement.
 12. A non-transitory computer-readable storagemedium having computer-executable instructions stored thereon that, whenexecuted by at least one processor, cause the following to be performed:receiving an indication of a selection of a recorded program stored on adigital video recorder (DVR) for playing from a beginning of therecorded program; associating the recorded program stored on the DVRwith an addressable service associated with a category of the recordedprogram; determining that metadata stored on the DVR includes a serviceidentifier (Service ID) identifying an addressable service associatedwith the recorded program stored on the DVR, wherein a category of therecorded program is associated with the Service ID; and selecting amedia asset for playing from a plurality of media assets stored on theDVR based on the media asset being associated with the Service IDassociated with the category of the recorded program in response to thereceiving of the indication of the selection of the recorded program forplaying, determining whether to automatically play the media assetbefore playing the recorded program from the beginning of the recordedprogram, wherein the determining includes: determining whether acriterion regarding a user of a media asset presentation system has beenmet; and determining to restrict playing of the media asset beforeplaying the recorded program from the beginning of the recorded programbased on a determination that the criterion regarding the user of themedia asset presentation system has been met; and playing the recordedprogram from the beginning of the recorded program.
 13. Thenon-transitory computer-readable storage medium of claim 12 wherein: thedetermining whether the criterion regarding the user of the media assetpresentation system has been met includes determining whether the userhas voted in a particular election; and the determining to restrictplaying of the media asset includes determining to restrict playing of apolitical advertisement related to the particular election based on adetermination that the user has voted in the particular election andthat the political advertisement is related to the particular election.14. The non-transitory computer-readable storage medium of claim 13wherein the computer-executable instructions, when executed by at leastone processor, further cause the following to be performed: determiningthat the user has voted in the particular election based onelectronically accessing one or more of: data input by the userindicating the user has voted in the particular election, a date of theparticular election, data retrieved from an electronic voting system,and electronic voting records.
 15. The non-transitory computer-readablestorage medium of claim 13 wherein the media asset is a politicaladvertisement and the computer-executable instructions, when executed byat least one processor, further cause the following to be performed:before beginning to play the recorded program from the beginning of therecorded program, replace the political advertisement with a differentmedia asset to play before beginning to play the recorded program. 16.The non-transitory computer-readable storage medium of claim 13 whereinthe metadata stored on the DVR associated with one or more of: the DVR,the media asset, the recorded program, and one or more services of theDVR associated with playing the recorded program.
 17. The non-transitorycomputer-readable storage medium of claim 16 wherein the metadataincludes data used to determine whether the criterion has been met. 18.The non-transitory computer-readable storage medium of claim 16 whereinthe metadata stored on the DVR also includes a stored break identifier(Break ID) that is associated with the media asset and the Service ID.19. The non-transitory computer-readable storage medium of claim 12wherein: the determining whether the criterion regarding the user of themedia asset presentation system has been met includes determiningwhether the media asset has an attribute for which the user has selectedto not have media assets having the attribute play upon selection forplaying of recorded programs stored on the digital video recorder (DVR);and the determining to restrict playing of the media asset includesdetermining to restrict automatically playing of the media asset uponselection of the recorded program for playing based on the media assethaving the attribute.
 20. A media asset presentation system comprising:at least one processor; and at least one memory coupled to the at leastone processor, wherein the at least one memory has computer-executableinstructions stored thereon that, when executed by the at least oneprocessor, cause the at least one processor to: receive an indication ofa selection of a recorded program stored on a digital video recorder(DVR) for playing from a beginning of the recorded program; in responseto the receiving of the indication of the selection of the recordedprogram for playing, determining, by one or more processors, toautomatically play a media asset before playing the recorded programfrom the beginning of the recorded program; before beginning to play therecorded program, selecting, by one or more processors, the media assetfor playing based on a category of the recorded program indicated by aService ID in metadata, also stored on the DVR, the Service IDassociated with an addressable service of the DVR for playing recordedprograms in the category, wherein the selecting the media asset forplaying, before beginning to play the recorded program, includes:determining that the stored metadata includes the Service ID identifyingthe addressable service of the DVR for playing recorded programs in thecategory; and selecting the media asset for playing from a plurality ofmedia assets stored on the DVR based on the media asset being associatedwith the Service ID identifying the addressable service of the DVR forplaying recorded programs in the category; automatically playing themedia asset selected for playing based on the category of the recordedprogram before playing the recorded program from the beginning of therecorded program without playing an augmented program file that containsboth a copy of the media asset selected for playing and a copy of therecorded program; and playing, by one or more processors, the recordedprogram from the beginning of the recorded program without playing anaugmented program file that contains both a copy of the media assetselected for playing and a copy of the recorded program.
 21. (canceled)22. The system of claim 20 wherein the plurality of Service IDs includesone or more other Service IDs that each identifies a differenttelevision broadcast channel received by the DVR as an addressableservice.